Always Infinity: Mountain

Incredible how something so thin contains such security.

Advertising Agency: DLC & Associates, Guaynabo, Puerto Rico
Creative Director: Sebastian Alvarez
Art Director: Liliana Rojas
Copywriter: Aurelio Santiago
Photographer: Getty Images
Published: October 2008


brandsurgeon's picture
693 pencils

Okay, i can imagine what the brief must have been. But I'd rather we stuck to the "comfort" line and used various pics to depict that. With sanitary pads, I guess the word "comfort" snags it all (including "security").

Feel free to disagree.


Most times, worst enemies used to be best friends...

Losvanvan's picture

DLC & Associates ES UNA ESCUELA?????


sneakyhands's picture
1857 pencils

i think security works. she seems to trust the product to protect her as she ventures far from civilization. then again, i'm not in the target so i may just be off the mark.

also,looks like she fell off her rock between the first and second pass in the panoramic shot. the rock is missing too.

Guest's picture

because it's not a panoramic shot, it's just bad photoshop. look how the rock repeats in the background, in the left side and in the right side.
the photoshop "work" was just a copy-paste... too bad

Guest commenter's picture
Guest commenter

ta bien pendejo causa no corre tu aviso pa nada...

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Ok, es un aviso que cumple. La idea queda clara.
Pero concuerdo con algunos en que no inspira, no motiva: en algo fino entra mucho, si, pero y?

Chief Creative Director Nexus BBDO

iT-iS-i's picture
1721 pencils

Try's too hard to be clever then gets lost in translation.

:: Choose your words wisely or I'll stab you with a point of view ::

:: Put your ears against the ground so i can walk over what you heard::

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