Always Infinity: Garden

Incredible how something so thin contains such comfort.

Advertising Agency: DLC & Associates, Guaynabo, Puerto Rico
Creative Director: Sebastian Alvarez
Art Director: Liliana Rojas
Copywriter: Aurelio Santiago
Photographer: Getty Images
Published: October 2008

28 comments

SeanMartin's picture
SeanMartin

*Very* nice series. My only concern would be that, if these are designed for print, you're going to put her to close into the magazine gutter and run the risk of losing her as a visual. Aside from that, well done.

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

Com&der's picture
Com&der

Brilliant use of the space.

losvanvan's picture
losvanvan

Aburrido y feo. No me mueve nada.

aguacate's picture
aguacate

SIMPLY,
GOOD IDEA,
EXCELLENT!!!

Dublinit's picture
Dublinit

Simple, smart and very clean... The client must've been very pleased.

kgeiger's picture
kgeiger
7176 pencils

Is that a dead rabbit under that hat?

Guest commenter's picture
Guest commenter

GREAT !!!! Simple ideas are the BEST.

LolaFR's picture
LolaFR

In a category where everything has been said and done, this comes as a fresh aproach. Lovely.

losvanvan's picture
losvanvan

quien sera aguacate????
yo creo q alguno de estos: Sebastian Alvarez
Liliana Rojas
o Aurelio Santiago.
la idea ni es buena, ni simple ni mucho menos excelente!!!
tengan criterio.
esto es una buena idea simple y excelente:

http://adsoftheworld.com/media/ambient/world_class_gym_caricature

aguacate's picture
aguacate

Yo soy aguacate y tú eres un incompetente de mier...
muestrános tu portfolio, si eres tan bueno
¿o tienes que recurrir a mostrar
avisos de otros por lo mediocre que eres?

Guest's picture
Guest

el aguacate de DLC se ofendio, para postear avisos acá tienes que estar sujeto a las criticas

Guest's picture
Guest

el aguacate de DLC se ofendio, para postear avisos acá tienes que estar sujeto a las criticas

Guest commenter's picture
Guest commenter

ta bien pendejo tu aviso causa, no corre la idea no es la vista que te da sino lo delgado que puede ser eso.
malo

Bundy Agency's picture
Bundy Agency
597 pencils

Is there anyone who is not a guest commenter that thinks this decent work?

dshott's picture
dshott
475 pencils

nope!

Guest commenter's picture
Guest commenter

Same art direction was used for a coffee ad just recently. But the question is: 'Who got it out first?'

Guest's picture
Guest

i need the ad for the coffee that you mention, can you get me this link?

roi zhang's picture
roi zhang
132 pencils

Incredible how something so thin contains such comfort.

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Ok, es un aviso que cumple. La idea queda clara.
Pero concuerdo con algunos en que no inspira, no motiva: en algo fino entra mucho, si, pero y?

http://javoramirez.wordpress.com/

Chief Creative Director Nexus BBDO

Guest's picture
Guest

inspirar o motivarte a hacer que???
que queres ver un aviso en una revista y que te motive a salir a correr por una pradera motivado por la idea de que existe un mundo mejor....no se me parece que es una aviso de toallitas femeninas elegante, delicado y transmite el mensaje de una manera clara.
Por favor podes explicar que es lo que pretendes de un aviso?o de este para que sea mas "inspirador"
salu2

Guest's picture
Guest

eso es increible, como que "que es lo que pretendes de un aviso"??? o "motivarte a hacer que", como dices???? MOTIVARTE A COMPRAR EL PRODUCTO, obviamente!! La publicidad sirve para eso, sabes??? tu segunda pergunta es exactamente lo que la publicidad deberia lograr: que el consumidor vea el aviso y salga corriendo, no por una pradera, sino a la tienda, a comprar el producto que estas anunciando.

Roger Daly's picture
Roger Daly
359 pencils

Nice idea.
Not sold on 'comforting' things.
Bubble bath... bed... massage...?

bhavdeep's picture
bhavdeep
284 pencils

is she not feeling well?

clairec's picture
clairec
256 pencils

Good ad!

superfel's picture
superfel
51 pencils

Don´t like it, the idea is very plain.

Nanel's picture
Nanel
283 pencils

excellent campaign.simple, clean yet gets the message across.

Guest commenter's picture
Guest commenter

good idea, but it sure is not comfortable squinting my eyes to actually see what's in that thin line

Guest's picture
Guest

did anyone notice how bad the photoshop is? look at the grass, the parts are just glued to one another! so easy to do it right, yet they didn't do it. work harder next time

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