Alukim Foil: Fish
Keep it fresh
Advertising Agency: JWT, Mexico
Chief Creative Officer: Manuel Techera
Executive Creative Director: Esteban Sacco, Enrique Codesido
Creative Director: Federico Macko
Art Director: Esteban Sacco
Copywriter: Federico Macko
Photographer: David Franco
Other Credits: Silvia Gomez, Damiana Marin, Abraham Navarrete


12 comments
art needs some fine tuning.
withalltherespects
sweet
www.crackerjackworks.com
At first glance I thought it looked like snakeskin, but it's very good otherwise.
before or after seeing the cut of salmon?
would've worked better if it was an ad for a knife.
salmon skin should have been more fresh-looking...not grilled (burnt)
nice thought:-)
commenting just to gather more pencils:-)
idea good, but we don't see enough this is a skin fish... too bad
GREAT idea. dish on the left is tiny
Very subtle. Sure says something good about the product.
great idea.....
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nice idea ...
Not the best Ive seen.