The Curious Afterlife of a Tin - Nikolas

Agency Network: 
April 2017

Altoids tins have become part of pop culture because people don’t throw them away. The uses of an empty tin are endless, and as a result, old Altoids tins seem to arouse our curiosity whenever we see one. Continuing on our campaign of “Curiously Strong Mints,” we created the line “The Curious Afterlife of a Tin,” which focuses on the tin itself, instead of the mints, and asks the world “What’s in the tins of these curious characters?"

Print advertisment created by BBDO, United States for Altoids, within the category: Confectionery, Snacks.

Advertising Agency: Energy BBDO, USA
Chief Creative Officer: Andrés Ordóñez
Creative Directors: Josh Gross, Pedro Pérez
Associate Creative Directors: Alejandro Juli, Agustín Ballerio, Manuel Torres-Kortright
Art Director: Jen Garcia
Copywriter: Mishal Jagjivan
Managing Director: Jeff Adkins
Client Services Director: Lianne Sinclair
Global Account Director: Jamie DeFer
Account Supervisor: Layne Steele Paddon
Director of Print Production: Mary Day
Director of Studio Operations: Tom Sustan
Print Producer: Marissa Mandarino
Photographer: Alberto Oviedo
Retoucher: Ben Gamble

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