Altoids: Impression, 3

Don't let your breath make the first impression

Advertising School: Miami Ad School Europe, Hamburg, Germany
Art Director: Gordian Frank
Copywriter: Gordian Frank
Teacher: Michael Schachtner, Y&R New York

December 2009


ShaniG's picture
17214 pencils

What the hell does his breath smells like?
Cool idea, a WTF execution.

satrianee's picture
3748 pencils

This man forced to be a Greek I guess... Is he? and if he is, how does a greek's breath smell?

ryan_anderson's picture
36 pencils

i think the idea of the whole campaign or the insight is that you can clearly see what that person had for dinner / lunch.
not that all people from these countries have bad breath.

so calm down, really smart thought and nice art!!!

f10.Sevilla's picture
59 pencils

Great idea, confusing outcome, the fact that people think you're generalizing greeks as people that have bad breath shows you made a mistake. I didnt see it like that at first, but obviously people do.


Tommy G.'s picture
Tommy G.
897 pencils

A bit weak, this company needs a real good start to challenge the other companies.

Muhammad Imran's picture
Muhammad Imran
616 pencils

Love it! 8*

HP's picture
30 pencils

Guys, awesome. congrats! Nice illus btw!

bobby666's picture
1460 pencils

nice concept, nice illustartion but wrong depiction has screwed the idea totally. thts wht we call in advertising parlance - bad advertising.

silvi's picture
4172 pencils

Don´t get it

Veerendra Moodi's picture
Veerendra Moodi
40 pencils

nice art........ ok

Veerendra Moodi

dnyanesh's picture
115 pencils

good work

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