Impression, 3

December 2009

Print advertisment created by Miami Ad School, Germany for Altoids, within the category: Confectionery, Snacks.

Don't let your breath make the first impression

Advertising School: Miami Ad School Europe, Hamburg, Germany
Art Director: Gordian Frank
Copywriter: Gordian Frank
Teacher: Michael Schachtner, Y&R New York

Comments (11)

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Highest Rated

dnyanesh's picture
Activity Score 115

good work

ShaniG's picture
Activity Score 17214

What the hell does his breath smells like?
Cool idea, a WTF execution.

satrianee's picture
Activity Score 3748

This man forced to be a Greek I guess... Is he? and if he is, how does a greek's breath smell?

ryan_anderson's picture
Activity Score 36

i think the idea of the whole campaign or the insight is that you can clearly see what that person had for dinner / lunch.
not that all people from these countries have bad breath.

so calm down, really smart thought and nice art!!!

f10.Sevilla's picture
Activity Score 59

Great idea, confusing outcome, the fact that people think you're generalizing greeks as people that have bad breath shows you made a mistake. I didnt see it like that at first, but obviously people do.


Tommy G.'s picture
Tommy G.
Activity Score 897

A bit weak, this company needs a real good start to challenge the other companies.

Muhammad Imran's picture
Muhammad Imran
Activity Score 616

Love it! 8*

HP's picture
Activity Score 30

Guys, awesome. congrats! Nice illus btw!

bobby666's picture
Activity Score 1460

nice concept, nice illustartion but wrong depiction has screwed the idea totally. thts wht we call in advertising parlance - bad advertising.

silvi's picture
Activity Score 4172

Don´t get it

Veerendra Moodi's picture
Veerendra Moodi
Activity Score 40

nice art........ ok

Veerendra Moodi

dnyanesh's picture
Activity Score 115

good work