Alto Palermo: Shoe

Mom still has cravings.

Advertising Agency: Young & Rubicam, Buenos Aires, Argentina
Advertised brand: Alto Palermo Shopping Mall
Advert title: Mother’s day campaign
Executive Creative Director: Martin Mercado
Creative Director: Martin Goldberg
Copywriter: Benjamin Tornquist
Art Director: Ivan Zimmermann
Retouching: Gaston Cardozo
3D: Diego Escalada

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13 comments

Guest's picture
Guest

Cool campaing i love it!

Guest's picture
Guest

Great idea!

Billoughsby's picture
Billoughsby
5091 pencils

Well understand, it's nowhere near as good as the bread slippers or the pizza sport shoe, of course, but, eh, s'okay.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

lovely 3D! I surely don't want to work with that guy!

Jaap Grolleman's picture
Jaap Grolleman
7006 pencils

Are they selling food or shoes/bags?

Roger Keynes's picture
Roger Keynes
5497 pencils

Now you're getting it, Jacko! ;)

Will Think for Salary

Guest's picture
Guest

i love it, it's simple, effective, straight-forward and funny. great job

Guest's picture
Guest

Not that I think this a great campaign, but the comment about selling food or shoes
must be one of the worst I've seen in the last month here.

kondensofke's picture
kondensofke
338 pencils

nice

Guest's picture
Guest

The 3d its ok, the insight behind the idea its ok, but, com'on guys, but using the texture of one thing in another object is old, overused, and make the idea poor...better luck next time!!

Roger Keynes's picture
Roger Keynes
5497 pencils

Tornquist. Tornquist...
Argentinian? ;)

Will Think for Salary

monsieurange's picture
monsieurange
520 pencils

Done.

Guest's picture
Guest

quite a lovely insight

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