Alto Palermo: Handbag

Mom still has cravings.

Advertising Agency: Young & Rubicam, Buenos Aires, Argentina
Advertised brand: Alto Palermo Shopping Mall
Advert title: Mother’s day campaign
Executive Creative Director: Martin Mercado
Creative Director: Martin Goldberg
Copywriter: Benjamin Tornquist
Art Director: Ivan Zimmermann
Retouching: Gaston Cardozo
3D: Diego Escalada

13 comments

Guest's picture
Guest

Cool campaign! love it

HappyHour's picture
HappyHour
2385 pencils

strangest headline placement i've ever seen.. i totally missed it, as well as the idea behind these. anyone care to explain?

Guest's picture
Guest

nice idea...an art director there, please

Billoughsby's picture
Billoughsby
5091 pencils

I guess that did sound a bit peevish, didn't it. Revision: I don't get this.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Jupiter's picture
Jupiter
547 pencils

it's a seesaw (teeter-totter) layout...strange.

commenting just to gather more pencils:-)

SoCH_TO's picture
SoCH_TO
959 pencils

Good Photoshop !!!!!!!!!!!!!!!

Live with Passion

burcinistanbul's picture
burcinistanbul
46 pencils

I hate this "Alice in Wonderland" style advertising. Stay sober, get rich...

Guest's picture
Guest

I've seen this before: Punta Carretas Shopping made the same idea two years ago

Guest's picture
Guest

If you've seen it please post the link to the ads.

Guest's picture
Guest

idea wise prefer the chocolate one. art direction wise should be much more original. they could have pushed it more. very strange placement of headline indeed.

Roger Keynes's picture
Roger Keynes
5498 pencils

Yep. I can see where you're going.
But, again, headline loses something in translation.
I'm guessing it works, parochially.

The Jobless Writer
Will Think for Salary

Guest's picture
Guest

Yummy!

Guest's picture
Guest

The explanation from a girl: mothers has cravings during a pregnancy, but it can also happen when she sees a bag and she really loves it!!

Gime.

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