April 2009
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Life inspires theater. And vice versa.

Advertising Agency: Filadelfia, Belo Horizonte, Brazil
Art Director: João Paz
Copywriter: Hellen Mundim
Creative Director: Dan Zecchinelli
Photography: Getty Images
Illustration: Aderson Fagundes

Comments (3)

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To first commenter: "Horns" is a very old expression for cuckoldry. If a woman was unfaithful to her husband, it would be said that the husband had horns, or that she was putting horns on him, or that the man with whom she was committing adultery was "putting horns to" the husband. Moliere was saying that, whoever he was speaking to, his wife is cheating on him, but infidelity is so common an occurrence that it may as well be universal.

So the guy here is jumping out a window to avoid being caught in the act, as it were. Not sure why he's on the phone, but it does make the situation more dynamic somehow, probably because it brings in another character (whoever he's calling).

I like this campaign! It's a thinker.