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Pink saint

Agency: 
Published/Aired: 
March 2014
Description: 

Helping keep Egyptian truck drivers on the righteous path.

Advertising Agency: Kairo, Cairo, Egypt
Executive Creative Director: Hesham Ellabban
Creative Director / Art Director: Montasser Khalil
Copywriter: Hesham Ellabban
Typographer: Mans Greback
Photographer: Ayman Abbas
Production House: Melon Films
Producers: Hossam Fawzy, Haitham Taha

Comments (3)

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Highest Rated

creativejayanta's picture
creativejayanta
Activity Score 52

Nice effect!

Thanks,
Jayanta Behera

Shawali's picture
Shawali
Activity Score 8442

The translation is wrong. It should read either "Helps keeping..." or "Helping keeping...". Thought a better line could be "Keeping / Keeps / We keep Egyptian truck drivers on the righteous path."

The Christian imagery is very interesting coming from Egypt. The idea isn't too bad but the end result falls a bit flat.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

morse's picture
morse
Activity Score 17364

I really like the photography!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

creativejayanta's picture
creativejayanta
Activity Score 52

Nice effect!

Thanks,
Jayanta Behera

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