Altair: Pink saint

Helping keep Egyptian truck drivers on the righteous path.

Advertising Agency: Kairo, Cairo, Egypt
Executive Creative Director: Hesham Ellabban
Creative Director / Art Director: Montasser Khalil
Copywriter: Hesham Ellabban
Typographer: Mans Greback
Photographer: Ayman Abbas
Production House: Melon Films
Producers: Hossam Fawzy, Haitham Taha

March 2014


Shawali's picture
8440 pencils

The translation is wrong. It should read either "Helps keeping..." or "Helping keeping...". Thought a better line could be "Keeping / Keeps / We keep Egyptian truck drivers on the righteous path."

The Christian imagery is very interesting coming from Egypt. The idea isn't too bad but the end result falls a bit flat.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

morse's picture
17002 pencils

I really like the photography!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

creativejayanta's picture
52 pencils

Nice effect!

Jayanta Behera

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