Alt Hotel: Pool

Advertising Agency: Taxi, Canada
Executive Creative Director: Dominique Trudeau
Creative Director: Jean-françois Houle
Copywriters: Martin Charron, Jean-françois Da Sylva-larue
Art Director: Nicolas Rivard
Art Designer: Sébastien Bisson
Group Account Director: Marie-hélène Rivard
Account Manager: Ariane-andrée Beaudet
Strategic Planning: Andréa Fortin
Digital Production Agency: Maxime Boivin, Nada Debay
Print Production Agency: Sophie Carrières
Graphics / Illustrations: Laurent Trudel, Patrick Saunders, Éric Lefebvre


CuriousPencil's picture
4225 pencils

Love the design, bouncy lines, compact curves, and the 'we do' and 'we do not' lines do work, 2/3 of the way: but for me, the "we do less" really crashes it. This has the hallmarks of creative effort trapped by its own pattern: the attraction of sticking to the "we do..." anaphora meant that the final struggle was to find a single word to complete the puzzle. I don't think that 'less' was the right choice here, I'm afraid.

Roger Keynes's picture
Roger Keynes
5498 pencils

Hearing you, CP. I get the 'Less' reverse psychology/play. The simple graphic approach tends to underline the negative take out. I'd change 'do' to 'love'.

The Jobless Writer
Will Think for Salary

kleenex's picture
38882 pencils

certainly different, BUTTT I am not liking them that much.

Roger Keynes's picture
Roger Keynes
5498 pencils

You've got quite a thing for BUTTT's Kleenex!? ;)

The Jobless Writer
Will Think for Salary

bate_palmas's picture
1479 pencils

LOL that's true. Dude you're obsessed with BUTTTs

Nike Diesel's picture
Nike Diesel
13431 pencils

LOL +1, dude's über-obsessed with BUTTTs

DesignDine's picture
1319 pencils

Whats the point of being such minimalistic here? At least to me, not attractive at all. Now a days, in most of the cases, it feels like painful-minimalism.

Roger Keynes's picture
Roger Keynes
5498 pencils

Budget hotel chain, DD...
with a budget budget.
Welcome to advertising. ;)

The Jobless Writer
Will Think for Salary

fractalrene's picture
1504 pencils

we agree this is not festival material, right?

mattndan's picture
953 pencils

Total rip from Kesselkramer imo

thedesignaddict's picture
5409 pencils

Hans Brinker Hotel campaign(s).

jsptrck404's picture
437 pencils

agree ^ they just took the hans brinker strategy and executed it differently. (i.e. not as well.)

| think small |

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