October 2012

Print advertisment created by Taxi, Canada for Alt Hotel, within the category: Transport.

Advertising Agency: Taxi, Canada
Executive Creative Director: Dominique Trudeau
Creative Director: Jean-françois Houle
Copywriters: Martin Charron, Jean-françois Da Sylva-larue
Art Director: Nicolas Rivard
Art Designer: Sébastien Bisson
Group Account Director: Marie-hélène Rivard
Account Manager: Ariane-andrée Beaudet
Strategic Planning: Andréa Fortin
Digital Production Agency: Maxime Boivin, Nada Debay
Print Production Agency: Sophie Carrières
Graphics / Illustrations: Laurent Trudel, Patrick Saunders, Éric Lefebvre

Comments (12)

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CuriousPencil's picture
Activity Score 4225

Love the design, bouncy lines, compact curves, and the 'we do' and 'we do not' lines do work, 2/3 of the way: but for me, the "we do less" really crashes it. This has the hallmarks of creative effort trapped by its own pattern: the attraction of sticking to the "we do..." anaphora meant that the final struggle was to find a single word to complete the puzzle. I don't think that 'less' was the right choice here, I'm afraid.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Hearing you, CP. I get the 'Less' reverse psychology/play. The simple graphic approach tends to underline the negative take out. I'd change 'do' to 'love'.

The Jobless Writer
Will Think for Salary

kleenex's picture
Activity Score 48481

certainly different, BUTTT I am not liking them that much.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

You've got quite a thing for BUTTT's Kleenex!? ;)

The Jobless Writer
Will Think for Salary

bate_palmas's picture
Activity Score 1479

LOL that's true. Dude you're obsessed with BUTTTs

Nike Diesel's picture
Nike Diesel
Activity Score 13630

LOL +1, dude's über-obsessed with BUTTTs

DesignDine's picture
Activity Score 1313

Whats the point of being such minimalistic here? At least to me, not attractive at all. Now a days, in most of the cases, it feels like painful-minimalism.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Budget hotel chain, DD...
with a budget budget.
Welcome to advertising. ;)

The Jobless Writer
Will Think for Salary

fractalrene's picture
Activity Score 1504

we agree this is not festival material, right?

mattndan's picture
Activity Score 953

Total rip from Kesselkramer imo

thedesignaddict's picture
Activity Score 5403

Hans Brinker Hotel campaign(s).

jsptrck404's picture
Activity Score 437

agree ^ they just took the hans brinker strategy and executed it differently. (i.e. not as well.)

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