Alt Hotel: Pool

Advertising Agency: Taxi, Canada
Executive Creative Director: Dominique Trudeau
Creative Director: Jean-françois Houle
Copywriters: Martin Charron, Jean-françois Da Sylva-larue
Art Director: Nicolas Rivard
Art Designer: Sébastien Bisson
Group Account Director: Marie-hélène Rivard
Account Manager: Ariane-andrée Beaudet
Strategic Planning: Andréa Fortin
Digital Production Agency: Maxime Boivin, Nada Debay
Print Production Agency: Sophie Carrières
Graphics / Illustrations: Laurent Trudel, Patrick Saunders, Éric Lefebvre

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12 comments

CuriousPencil's picture
CuriousPencil
4227 pencils

Love the design, bouncy lines, compact curves, and the 'we do' and 'we do not' lines do work, 2/3 of the way: but for me, the "we do less" really crashes it. This has the hallmarks of creative effort trapped by its own pattern: the attraction of sticking to the "we do..." anaphora meant that the final struggle was to find a single word to complete the puzzle. I don't think that 'less' was the right choice here, I'm afraid.

Roger Keynes's picture
Roger Keynes
5497 pencils

Hearing you, CP. I get the 'Less' reverse psychology/play. The simple graphic approach tends to underline the negative take out. I'd change 'do' to 'love'.

Will Think for Salary

kleenex's picture
kleenex
25196 pencils

certainly different, BUTTT I am not liking them that much.

Roger Keynes's picture
Roger Keynes
5497 pencils

You've got quite a thing for BUTTT's Kleenex!? ;)

Will Think for Salary

bate_palmas's picture
bate_palmas
1479 pencils

LOL that's true. Dude you're obsessed with BUTTTs

Nike Diesel's picture
Nike Diesel
13339 pencils

LOL +1, dude's über-obsessed with BUTTTs

DesignDine's picture
DesignDine
1304 pencils

Whats the point of being such minimalistic here? At least to me, not attractive at all. Now a days, in most of the cases, it feels like painful-minimalism.

Roger Keynes's picture
Roger Keynes
5497 pencils

Budget hotel chain, DD...
with a budget budget.
Welcome to advertising. ;)

Will Think for Salary

fractalrene's picture
fractalrene
1506 pencils

we agree this is not festival material, right?

mattndan's picture
mattndan
955 pencils

Total rip from Kesselkramer imo

thedesignaddict's picture
thedesignaddict
5329 pencils

Hans Brinker Hotel campaign(s).

jsptrck404's picture
jsptrck404
437 pencils

agree ^ they just took the hans brinker strategy and executed it differently. (i.e. not as well.)

| think small |

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