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Maze, 3

Agency: 
Published/Aired: 
March 2009
Description: 

Print advertisment created by Lowe, Canada for ALS, within the category: Public Interest, NGO.

Advertising Agency: Lowe Roche, Toronto, Canada
VP / Creative Director: Christina Yu
Chief Creative Officer: Geoffrey Roche
Copywriter: Rob Sturch
Art Director: Ryan McNeill
Agency Producer: Helen Dedrick-Williams
Business Director: Amanda Gaspard
Photographer: Russell Monk
Illustrator: Ben Weeks

Comments (24)

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Highest Rated

Amit's picture
Amit
Activity Score 40

One can see the pain in the man's life. Great photography.

Wordnerd's picture
Wordnerd
Activity Score 6692

hm.. maze AND gap is one too much

Guest's picture
Guest

Nice

Guest's picture
Guest

very clever

Davosk's picture
Davosk
Activity Score 4815

Very good use of the maze, at last.

Guest's picture
Guest

Fantastic, Go Canada!

copylad's picture
copylad
Activity Score 121

loved it.

copylad's picture
copylad
Activity Score 121

this one's the best in all.

Good Art and good copy.
impressive.

Congratulations!

Guest's picture
Guest

good ad.

- T.J. Mapel

Guest's picture
Guest

Great job. Art & Copy complement each other brilliantly.

vikram8857b's picture
vikram8857b
Activity Score 94

Yes! very intellegent, great job. Art & Copy complement each other brilliantly.

Vikram

Guest's picture
Guest

Amazing job! Clear and Clever

Guest's picture
Guest

VERY VERY GOOD AND IMPACTIVE!
I really like it.
It doesn't need copy but the lines are ok.
A little to sad in the picture but still:
Smart simple and suggestive.
I find it as one of the best charity ads i've seen this year. Holding my fingers for lions :)
more like this on adsoftheworld!!

DarkSide's picture
DarkSide
Activity Score 1066

liked it

Guest's picture
Guest

really? it must be very very bad then.

Blair Semenoff's picture
Blair Semenoff
Activity Score 651

Good ad

Guest's picture
Guest

powerful

Guest's picture
Guest
Guest's picture
Guest

wow.

Guest's picture
Guest

I've seen this before. A Nurofen commercial. The maze looks more than similar to the maze at the end of this commercial: http://www.youtube.com/watch?v=OoVTbn6CBJI
Seems to be a rip off to me.

Guest's picture
Guest

I've seen this in another context: http://www.youtube.com/watch?v=OoVTbn6CBJI

CopywriterInTraining's picture
CopywriterInTraining
Activity Score 162

Very effective, and that's the point. I got it right away and having no previous understanding of ALS, I completely get the effect on the body now. Superb

Guest's picture
Guest

An emotional kick in the head. Brilliant.

Amit's picture
Amit
Activity Score 40

Brilliant pictures. Really touch you. Loved it! great work guys.

Amit's picture
Amit
Activity Score 40

One can see the pain in the man's life. Great photography.

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