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Published/Aired: 
February 2012
Description: 

Keep it strong.

Advertising Agency: Leo Burnett, Bogotá, Colombia
Chief Creative Officers: Fernando Hernández, Mauricio Sarmiento, Germán Espitia
Creative Directors: Camilo Carvajal, Daniel Payán
Copywriters: Camilo Carvajal, Daniel Payán
Art Directors: Felipe Posada, Jose Berrio, Fernando Hernández
Illustrator: Jose Berrio
Account Manager: Janeth Consuegra

Comments (10)

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Highest Rated

torontose's picture
torontose
Activity Score 393

great

marano's picture
marano
Activity Score 348

Ads like this make me feel stupid. What am I looking at and how does this sell yogurt?

ivan's picture
ivan

Robs a bank, gets jailed, soap drops in the shower. You get the idea.

jhicken's picture
jhicken
Activity Score 52

Really? This ad is very simple. The visual shows a series of circumstances that increases your heart rate and the message is to keep your heart strong, preferably with this yogurt.

I like it, it's funny.

marano's picture
marano
Activity Score 348

Ok I couldn't make out the images besides handcuffs. It makes much more sense now. Thanks

kleenex's picture
kleenex
Activity Score 43371

interesting idea.

andylefty's picture
andylefty
Activity Score 4535

Different for a yoghurt ad.

Hadrons's picture
Hadrons
Activity Score 6017

Target audience: Borderline Personality Criminals. Lovely.
Keep your heart strong indeed... :-)

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Blashyrkh's picture
Blashyrkh
Activity Score 32882

Who said that having a heart rate like that is good?

mr.x's picture
mr.x
Activity Score 998

Nice and funny concept. But I don't like the art direction. Ok, it's a heart monitor but the ad doesn't have to be black and green.

torontose's picture
torontose
Activity Score 393

great

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