Alpina Vibe Yogurt: Lotto

Keep it strong.

Advertising Agency: Leo Burnett, Bogotá, Colombia
Chief Creative Officers: Fernando Hernández, Mauricio Sarmiento, Germán Espitia
Creative Directors: Camilo Carvajal, Daniel Payán
Copywriters: Camilo Carvajal, Daniel Payán
Art Directors: Felipe Posada, Jose Berrio, Fernando Hernández
Illustrator: Jose Berrio
Account Manager: Janeth Consuegra

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jhicken's picture
52 pencils

Funny, I like it.

marano's picture
348 pencils

Man these images just are too abstract for me. Buy a lotto ticket, win lotto, dog takes lotto ticket. I get that part, but this takes too long to digest. And why would buying a lotto ticket raise your heart rate? And is that spoon looking thing suppose to be the dogs tongue? I do like the concept but I really think the execution is poor. This would work far better as a TV spot. 4 stars for a clever concept.

mr.x's picture
952 pencils

He buys a lotto, heart rate normal. He wins the lotto, hear rate above normal. Dogs eat the lotto ticket, heart rate very high - almost heart attack. ----> Eat this yogurt and keep your heart strong and protect your heart from situations like this. Get it?

marano's picture
348 pencils

The concept makes perfect sense. Its the execution that's poor. And if your heart rate is normal when you buy a lotto ticket, then why is it also normal when you rob a bank as per the other ad? Inconsistent

Mardian's picture
27 pencils

buy lotto, win lotto, dog eat lotto, you eat yoghurt, pet lover wont like this ads probably

mr.x's picture
952 pencils

Why would this ad offend pet lovers?

torontose's picture
393 pencils


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