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Published/Aired: 
February 2012
Description: 

Print advertisment created by Leo Burnett, Colombia for Alpina Vibe Yogurt, within the category: Food.

Keep it strong.

Advertising Agency: Leo Burnett, Bogotá, Colombia
Chief Creative Officers: Fernando Hernández, Mauricio Sarmiento, Germán Espitia
Creative Directors: Camilo Carvajal, Daniel Payán
Copywriters: Camilo Carvajal, Daniel Payán
Art Directors: Felipe Posada, Jose Berrio, Fernando Hernández
Illustrator: Jose Berrio
Account Manager: Janeth Consuegra

Comments (7)

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Highest Rated

torontose's picture
torontose
Activity Score 393

oka

jhicken's picture
jhicken
Activity Score 52

Funny, I like it.

marano's picture
marano
Activity Score 348

Man these images just are too abstract for me. Buy a lotto ticket, win lotto, dog takes lotto ticket. I get that part, but this takes too long to digest. And why would buying a lotto ticket raise your heart rate? And is that spoon looking thing suppose to be the dogs tongue? I do like the concept but I really think the execution is poor. This would work far better as a TV spot. 4 stars for a clever concept.

mr.x's picture
mr.x
Activity Score 998

He buys a lotto, heart rate normal. He wins the lotto, hear rate above normal. Dogs eat the lotto ticket, heart rate very high - almost heart attack. ----> Eat this yogurt and keep your heart strong and protect your heart from situations like this. Get it?

marano's picture
marano
Activity Score 348

The concept makes perfect sense. Its the execution that's poor. And if your heart rate is normal when you buy a lotto ticket, then why is it also normal when you rob a bank as per the other ad? Inconsistent

Mardian's picture
Mardian
Activity Score 27

buy lotto, win lotto, dog eat lotto, you eat yoghurt, pet lover wont like this ads probably

mr.x's picture
mr.x
Activity Score 998

Why would this ad offend pet lovers?

torontose's picture
torontose
Activity Score 393

oka

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