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Published/Aired: 
May 2008
1733
Description: 

This ad was make for the a book fare of Bogotá.

Print advertisment created by Lowe, Colombia for Alpina, within the category: Non-Alcoholic Drinks.

Look at all you´ve been missing out on because you didn´t have the vitality to read.

Advertising Agency: Lowe/SSP3 Bogotá, Colombia
Creative Directors: Margarita Olivar
Art Director: Margarita Olivar
Copywriter: Juan Carlos González

Comments (19)

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Highest Rated

Paula M2R's picture
Paula M2R
Activity Score 11

aburrido.... las personas ya no tienen el gusto por la lectura. por lo tanto no le pondrán cuidado

R. Rinaldi's picture
R. Rinaldi
Activity Score 686

So do I.

Angrayus's picture
Angrayus
Activity Score 7

This is wonderful!

Trivia is vital...

1983's picture
1983
Activity Score 148

The art is like Eugene Cheong Ads!!!

KerryChild's picture
KerryChild
Activity Score 183

Beetles taste like apples? Ah, the adventures of Lowe/SSP3 and their Fearfactor canteen...

Really enjoyed reading that. Pity about the typo in line 6.

Alistair C.'s picture
Alistair C.
Activity Score 692

i like the copy (though nothing original in it), but the head is not very convincing and the typface is terrible!! i struggled to read the enlarged jpeg on a 19" screen. The letters are too condensed and there is not enough spacing between lines.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

Not a bad idea. But it lacks the flow to maintain you through the whole ad though. Not sure if that matters, cos it still works.

We're going to need more lube.

whitespace's picture
whitespace
Activity Score 1953

might as well put this at the start and end of a newspaper.

anyway some of the 'facts' inside are false. so easy to just cut and paste from the internet, so tiring to verify.

McBain5000's picture
McBain5000
Activity Score 115

couldn't be bothered to read it. HL gave it away already. Viagra, anyone?

Davosk's picture
Davosk
Activity Score 4815

If nothing else I learned that Slugs have four noses, Coke used to be green and Cockroaches live 9 days without a head.
Great read. I can exersise my strongest muscle with some of these facts when the conversation falls flat at dinner tonight,

andre_j's picture
andre_j
Activity Score 88

"when the conversation falls flat at dinner tonight" would have been a better headline.

XTG's picture
XTG
Activity Score 1355

i like the idea, but it needs a more powerful headline and some kind of narrative: it's funny to read about this trivia, but to just write fact after fact is not so interesting as if they made some connection between them. still it's good imho :)

groovyspoon's picture
groovyspoon
Activity Score 57

Looks like the copywriter typed random facts into google.
Could not be bothered reading all of it... a nicer typeface might have made this a little stronger.

blpages's picture
blpages
Activity Score 8

I think it's smart. Most people start off reading and then scan the page quickly because they're bored. The only thing they effectivly really read is the headline, one or two lines of copy AND the last line. You need to know how it ends. There it says you have vitality if you read the entire piece. And since you didn't, you should buy Alpina Oatmeal.

No idea how effective it is, but the insight is nice.

wert's picture
wert
Activity Score 77

i already know all of this stuff

andre_j's picture
andre_j
Activity Score 88

hats off.

Rachel.Mann's picture
Rachel.Mann
Activity Score 450

-FRESH is spelled incorrectly, 6th line down.

-LITERATURE is spelled incorrectly, 26th line down.

-IT'S should be ITS, 33rd line down.

Also, half of those "facts" are simply urban legends, which is irksome. For instance, US law does NOT require every 5th mile of interstate highways to be straight for aircraft landing during emergencies. Why in the hell would they land aircraft on a highway, blocking all other transportation efforts? This law does not exist. All you have to do is drive on a freeway to realize this :P

chinaski's picture
chinaski
Activity Score 951

rarely should one write block texts

reactor's picture
reactor
Activity Score 294

It is interesting. Once you start reading,you keep going even as you realize that it is a ploy to keep you reading. not too bad

Reactor

Paula M2R's picture
Paula M2R
Activity Score 11

aburrido.... las personas ya no tienen el gusto por la lectura. por lo tanto no le pondrán cuidado

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