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Agency: 
Published/Aired: 
October 2010
Description: 

When baby skin is burning

Advertising Agency: McCann Erickson, Poland
Art directors: Lukasz Kotlinski, Iza Przepiorska-Kotlinska
Copywriters: Iza Przepiorska-Kotlinska, Lukasz Kotlinski
Creative directors: Iwona Kluszczynska, Wojciech Dagiel
Photographer / Illustrator: Lukasz Murgrabia / 76 Management
Project managers: Malgorzata Lastowiecka, Agnieszka Górska

Comments (65)

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Highest Rated

Aga Grandowicz's picture
Aga Grandowicz
Activity Score 36

Creative directors. The execution is not bad.

Guest's picture
Guest

This is just wrong and has nothing to do with burning skin.

Colish's picture
Colish
Activity Score 146

Awesome! Baby sells.

Guest's picture
Guest

Terrible

Olafski001's picture
Olafski001
Activity Score 1193

not funny, not smart, not well executed, definitely not appealing to young parents (like me)
sorry no good

shortafella's picture
shortafella
Activity Score 1063

a toasted bread child molester. Now this is pretty sick.

Dzsoi's picture
Dzsoi
Activity Score 8135

lol, I've never thought I will read this sentence ever. Even bigger surprise: it makes sense! I agree.

Guest's picture
Guest

At first, I thought it's funny.

Guest's picture
Guest

As a parent I have to say it's really, really bad idea.

tzuik's picture
tzuik
Activity Score 104

Horrible.

elyoshiro's picture
elyoshiro
Activity Score 546

Bad, very bad

Guest's picture
Guest

O-M-G the baby model´s parents are freakier than the creative...

Guest's picture
Guest

Disturbing. Really disturbing.

Guest's picture
Guest

i smiled when i saw that :)

Roger Keynes's picture
Roger Keynes
Activity Score 5498

I did worse than that! ;D

7 stars!

The Jobless Writer
Will Think for Salary

Guest's picture
Guest

hahahahaha,m this is really crap

Guest's picture
Guest

Seriously?

Guest's picture
Guest

wrong

Guest's picture
Guest

This ad just won a Golden Drum award. Because it is funny. Take it easy guys.

reasonwhy's picture
reasonwhy
Activity Score 147

I don't know why, but now i want some Nutella.

gioborde's picture
gioborde
Activity Score 1387

This is really bad advertisement.

GiBo

Guest's picture
Guest

Some body needs to go back to the blackboard on this one.

Two things went through my mind when I saw this ad: (1) "Gross, I just ate toast", (2) and this is like some sort of anti-pedophile PSA. Didn't bother to look at the brand, or the product.

Guest's picture
Guest

lighten up everybody!
aren't you being kinda hard on this ad?? it's funny as hell.
I can't remember the last time an ad for anti-rash cream made me giggle.

Hibon's picture
Hibon
Activity Score 3736

people hate ad's because of this kind of work... from a international agency this is very sad.

Simple ideas are the best !

Guest's picture
Guest

This is great!!! Really funny :-)

Guest's picture
Guest

Really ? you must be the art director!

Guest's picture
Guest

i wisch i've done than. How did your client accept this?

Tagoartwork's picture
Tagoartwork
Activity Score 29

sorry i don´t like

Guest's picture
Guest

terrible idea!

Guest's picture
Guest

Wonder if the ad guys behind this were inspired by the movie "Don't mess with the Zohan". In one scene, a naked Adam Sandler catches a fish in his butt-crack.

rajesh_keyaar's picture
rajesh_keyaar
Activity Score 236

i don´t like

Guest's picture
Guest

Eye catchy visual....Not bad

sawantsarthak's picture
sawantsarthak
Activity Score 89

i THINK this ad will sell product...!!!!

Advertising is the art of making whole lies out of half truths.”

sarthak
mumbai

Girlfireice's picture
Girlfireice
Activity Score 254

There is an idea there.. but it somehow doesnt go with the product.

Guest's picture
Guest
tzuik's picture
tzuik
Activity Score 104

... and how did this manage to win a Golden Drum award?? :|

Guest's picture
Guest

it's always a tough crowd on here. a lot of you are really bitter.

fine the ad can use a little work, but criticize constructively. you end up sounding insecure. especially when you sign on as a "guest".

Guest's picture
Guest

Another fine example of how advertising creatives are so focused on what award juries may like that they divorce themselves from consumers and reality.

Guest's picture
Guest

i think it is classic.

Guest's picture
Guest

Perfect ad

tirthomitro's picture
tirthomitro
Activity Score 2758

guys at the agency - Pls. Smoke Better Stuff

they showed me a picture & i laughed
dignity has never been photographed

himanshu prabhakar's picture
himanshu prabhakar
Activity Score 471

HAHAH!

Himanshu Prabhakar

Guest's picture
Guest

Ogilvy would be proud, this is fantastic!

Guest's picture
Guest

i,m father of two.
what confuses in this ad is it's masculinity. only boys can understand such thing:) i like this ad very much:) maybe because i used to call my babies "sh*ting mashines" in my mind when changing pampers:) here i see another machinery.
good for fathers.
bad for mothers.

Guest's picture
Guest

Simply and funny. 8

Guest's picture
Guest

I love it!

Roger Keynes's picture
Roger Keynes
Activity Score 5498

LOL.

I also love how so many people "hate" ads... then it gets Facebook shared nearly 50 times! :D

Love your work, Poland!

The Jobless Writer
Will Think for Salary

mosho's picture
mosho
Activity Score 298

the baby does not look like a baby in pain as it should be

Mohamed El Mahdy
www.sketchescs.com

Kamikaze777's picture
Kamikaze777
Activity Score 119

a baby with a toast in the ass, wtf?

Guest's picture
Guest

Fresh and funny. Love it !!!

Guest's picture
Guest

The face expression of the child has no relation with his skin burning. There is no feeling on his face.. I cant imagine if my ass is burning and i dont feel anything

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