Alpika anti-rash cream: Toaster

This is just wrong and has nothing to do with burning skin.

Terrible

not funny, not smart, not well executed, definitely not appealing to young parents (like me)
sorry no good

a toasted bread child molester. Now this is pretty sick.

At first, I thought it's funny.

As a parent I have to say it's really, really bad idea.

Horrible.

Bad, very bad

O-M-G the baby model´s parents are freakier than the creative...

Disturbing. Really disturbing.

i smiled when i saw that :)

hahahahaha,m this is really crap

Seriously?

wrong

This ad just won a Golden Drum award. Because it is funny. Take it easy guys.

I don't know why, but now i want some Nutella.

This is really bad advertisement.

Some body needs to go back to the blackboard on this one.

Two things went through my mind when I saw this ad: (1) "Gross, I just ate toast", (2) and this is like some sort of anti-pedophile PSA. Didn't bother to look at the brand, or the product.

Back to the drawing board, please.

Two things went through my mind when I saw this ad: (1)"Gross, I just ate toast." and (2) "Is this some sort of anti-pedophile PSA?"

lighten up everybody!
aren't you being kinda hard on this ad?? it's funny as hell.
I can't remember the last time an ad for anti-rash cream made me giggle.

people hate ad's because of this kind of work... from a international agency this is very sad.

This is great!!! Really funny :-)

i wisch i've done than. How did your client accept this?

sorry i don´t like

terrible idea!

Wonder if the ad guys behind this were inspired by the movie "Don't mess with the Zohan". In one scene, a naked Adam Sandler catches a fish in his butt-crack.

i don´t like

Eye catchy visual....Not bad

i THINK this ad will sell product...!!!!

There is an idea there.. but it somehow doesnt go with the product.

This year Golden Drum winner ---> http://www.goldendrum.com/competition/showcase/winners-2010/?ID=26789
SHAME!

... and how did this manage to win a Golden Drum award?? :|

it's always a tough crowd on here. a lot of you are really bitter.

fine the ad can use a little work, but criticize constructively. you end up sounding insecure. especially when you sign on as a "guest".

Another fine example of how advertising creatives are so focused on what award juries may like that they divorce themselves from consumers and reality.

i think it is classic.

Perfect ad

guys at the agency - Pls. Smoke Better Stuff

HAHAH!

Ogilvy would be proud, this is fantastic!

i,m father of two.
what confuses in this ad is it's masculinity. only boys can understand such thing:) i like this ad very much:) maybe because i used to call my babies "sh*ting mashines" in my mind when changing pampers:) here i see another machinery.
good for fathers.
bad for mothers.

Simply and funny. 8

I love it!

LOL.

I also love how so many people "hate" ads... then it gets Facebook shared nearly 50 times! :D

Love your work, Poland!

the baby does not look like a baby in pain as it should be

a baby with a toast in the ass, wtf?

Fresh and funny. Love it !!!

The face expression of the child has no relation with his skin burning. There is no feeling on his face.. I cant imagine if my ass is burning and i dont feel anything

made me laugh!

Reminds me of an expression here in the U.S. "your ass is toast" used when someone just did something that will get them in real trouble. First impression - the shock factor - followed by - what's this for? - followed by - read the comments.

This is a great example for HORRIBLY BAD advertising. The creatives who did this ad should be fired from the agency and the client should change the name of their brand ASAP.

You must be their "friend"

wack. hate this one. child abusing ad. wtf!

:))))))))))))))))))))))))))

Tasteless toast!

This is an ad with very bad taste. I doubt It ever got published. It is most probably a spoof/ghost ad. Bottom-line (no pun intended) it is a terrible ad with a stupid message.

This creativity it's just for Poland? Right? I mean, because if this ad is for Worldwide it's really bad idea and execution. McCann Poland have to change that art directors.

Cannes winner

Sorry, resourceful & disturbing.

:)

Terrible concept, very bad taste; haven't the creators noticed the toast looks like... dirty from poo? Disgusting.