Alo Ultra: Spaghetti Napolitan

Spaghetti Napolitan. We love it, too.

Advertising Agency: Leo Burnett, Istanbul, Turkey
Executive Creative Director: Idil Akoglu Ergulen
Creative Director: Guven Haktanir
Copywriter: Bahadirhan Peksen
Art Director: Selim Unlusoy
Photographer: Suleyman Kacar
Illustrator: Selim Unlusoy
Account Supervisor: Esra Aydogan
Advertiser's Supervisor: Murat Unverdi
Planner: Ozgun Ozkalay


Black Hour's picture
Black Hour
368 pencils


bate_palmas's picture
1479 pencils

I think it means the dude like it so much he just shoved his face in it and didn't use cutlery. Right?

Or maybe he just fell asleep on the plate

metacoma's picture
89 pencils

I believe it goes like this: You can eat with your hands, our washing powder acts as cutlery (you don't get dirty eating with cutlery) Weird and weak concept...I can see how you can come up with this idea but...

khronos's picture
998 pencils

wow am i the only one who thinks this is good?

You love the dish so much that you chomp it down and spill it on ur shirt and - ALO Ultra, the washing powder love to FEAST (meaning: clean) on the stain...thus CLEANING it efficiently...was it really that tough? seriously?

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

WORKS. Good one fellas

Love creating ads..

Grrrr's picture
1963 pencils

Washing powder cutlery! Now I get it. Not bad.

bate_palmas's picture
1479 pencils

Ahhh I take my comment back now. Still - not brilliant, and a little too cryptic

Deej's picture
41 pencils


Nike Diesel's picture
Nike Diesel
13389 pencils

IMO it's not working and it feels too far fetched. Too cryptic as bate_palmas wrote.

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