Alo Ultra: Busted

Busted

Advertising Agency: Leo Burnett, Istanbul, Turkey
Executive Creative Director: Idil Akoglu Ergulen
Creative Director: Guven Haktanir
Copywriter: Selcuk Akyuz
Art Director: Evren Dinler
Illustrator: Lighthouse Visual Effects
Account Supervisor: Esra Aydogan
Advertiser's Supervisor: Murat Unverdi
Planner: Ozgun Ozkalay

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10 comments

DesignDine's picture
DesignDine
1316 pencils

Could anyone describe it for me plz??

bmclaughlin's picture
bmclaughlin
137 pencils

I believe he is trying to say these are the types of foods that leave nasty stains. So there busted with the cleaning product... I think.

pierrelastname's picture
pierrelastname
2869 pencils

TERRIBLE, student idea.

Klara K.'s picture
Klara K.
2695 pencils

I actually like this! New approach.

saherwafai's picture
saherwafai
114 pencils

like :)

kleenex's picture
kleenex
27266 pencils

Not so sure this is the right ad for a laundry detergent.

certaintly's picture
certaintly
4060 pencils

dumb

Kerninglife's picture
Kerninglife
152 pencils

Didn't think "laundry detergent", I though it was for a coffee brand. Since those item are fruit but coffee beans look nothing like the others.

bmclaughlin's picture
bmclaughlin
137 pencils

I honestly thought that coffee bean looked like a steak.

Shridevi's picture
Shridevi
184 pencils

Will this help sell the detergents? Also, is it easy for the intended people to understand and digest it?

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