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Ten-minute Guitar Solo

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Published/Aired: 
December 2012
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Description: 

The campaign strategy, summed up as “retro quality sound from modern electronics,” is to highlight the ALO’s old-fashioned, hi-fidelity manufacturing and sound standards. The advertising is in (4-color) black-and-white and features ’60s vintage typography.

Hear every note of that ten-minute guitar solo. For better or worse.

Advertising Agency: Cultivator Advertising & Design, Denver, USA
Creative Director: Tim Abare
Art Director: Chris Beatty
Copywriter: Tim Abare
Photographer: Dennis Lane

Comments (2)

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Highest Rated

Andrej Troha's picture
Andrej Troha
613 Activity Scores

This is how ads should look like. Clean, clear, a bit frisky and straight to the point. Reminds me of good, solid ads of the 90's.

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