Advertisement

Ten-minute Guitar Solo

Agency: 
Published/Aired: 
December 2012
Description: 

The campaign strategy, summed up as “retro quality sound from modern electronics,” is to highlight the ALO’s old-fashioned, hi-fidelity manufacturing and sound standards. The advertising is in (4-color) black-and-white and features ’60s vintage typography.

Hear every note of that ten-minute guitar solo. For better or worse.

Advertising Agency: Cultivator Advertising & Design, Denver, USA
Creative Director: Tim Abare
Art Director: Chris Beatty
Copywriter: Tim Abare
Photographer: Dennis Lane

Comments (2)

Log in or register to post comments

Highest Rated

Andrej Troha's picture
Andrej Troha
Activity Score 613

This is how ads should look like. Clean, clear, a bit frisky and straight to the point. Reminds me of good, solid ads of the 90's.

emiliete's picture
emiliete
Activity Score 646

Sorry, but not really sharp headlines...

Andrej Troha's picture
Andrej Troha
Activity Score 613

This is how ads should look like. Clean, clear, a bit frisky and straight to the point. Reminds me of good, solid ads of the 90's.

Advertisement