ALO Audio: Ten-minute Guitar Solo

Hear every note of that ten-minute guitar solo. For better or worse.

The campaign strategy, summed up as “retro quality sound from modern electronics,” is to highlight the ALO’s old-fashioned, hi-fidelity manufacturing and sound standards. The advertising is in (4-color) black-and-white and features ’60s vintage typography.

Advertising Agency: Cultivator Advertising & Design, Denver, USA
Creative Director: Tim Abare
Art Director: Chris Beatty
Copywriter: Tim Abare
Photographer: Dennis Lane
Published: December 2012

2 comments

emiliete's picture
emiliete
646 pencils

Sorry, but not really sharp headlines...

Andrej Troha's picture
Andrej Troha
613 pencils

This is how ads should look like. Clean, clear, a bit frisky and straight to the point. Reminds me of good, solid ads of the 90's.

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