Boy Bands

December 2012

The campaign strategy, summed up as “retro quality sound from modern electronics,” is to highlight the ALO’s old-fashioned, hi-fidelity manufacturing and sound standards. The advertising is in (4-color) black-and-white and features ’60s vintage typography.

Print advertisment created by Cultivator, United States for ALO Audio, within the category: Electronics, Technology.

It makes all music sound incredible. Even boy bands.

Advertising Agency: Cultivator Advertising & Design, Denver, USA
Creative Director: Tim Abare
Art Director: Chris Beatty
Copywriter: Tim Abare
Photographer: Dennis Lane

Comments (6)

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Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Mildly fun - I get the message, but I think it could have been a bit sharper, both in visual (kinda cliche for music-gear) and copy.

glutamin's picture
Activity Score 107

another hipster campaign. and i'm saying in a positive way.

ankitadv's picture
Activity Score 818

nice good

Andrej Troha's picture
Andrej Troha
Activity Score 613

A classic good 'ol American ad. Nothing wrong with that!

kleenex's picture
Activity Score 48489

not bad.

my mind bursts's picture
my mind bursts
Activity Score 94

Stick in a bottle of Jack Daniels and tweak the copy. Typography on brief but what's the idea? I thought it was an add for the headphones. Doesn't show the benefit which is? An even bigger smile on your face? Even greater, deeper esacpe? More real?

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