Almarai Fresh Juice: Guava Egypt

Because we aspire for the best we have sent our experts to Egypt to choose the best ingredients.
They came back with a big story... (Arabic proverb) And the story is on this pack.

Advertising Agency: Memac Ogilvy & Mather, Jeddah, Saudi Arabia
Creative Director: Baker Sartawi
Art Director: Yasser Alireza
Copywriter: Mohamed Alhebsi
Designers: Roberto Marcaida, Eldy Tendero
Via: mediame

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9 comments

Man In Black's picture
Man In Black
42 pencils

Fantastic

Man in Black.

jennywhx's picture
jennywhx
1142 pencils

haha. this is cute and funy.
but i don't like the copy.

i want to draw eyes!!!! hahaha. but this is really cute series.

ivan's picture
ivan

I'm sure the copy sounds better in Arabic. Pardon my broken English translation. :)

Ivan Raszl, admin of AotW

jennywhx's picture
jennywhx
1142 pencils

is okie, i got the idea of the copy :)
your english's not broken btw T_T.

yudi's picture
yudi
255 pencils

Very nice!! but the copy... like ivan said.. i am sure it sounds better in Arabic...

itch's picture
itch
806 pencils

hahhaa.. lucky guava..

* it's not how good you are. it's how good you want it to be *

hadisyriani's picture
hadisyriani
165 pencils

Sorry guys but this same campaign was made 2 years ago, in lebanon.
For Pampa... and it made a really good impact back then, it even boosted the sales for Pampa juice for 20%.

shanm's picture
shanm
11 pencils

its nice

erhanali's picture
erhanali
368 pencils

Nice work guys. Smart.

"Everyday is one short life"

www.erhanali.blogspot.com/

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