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Food can't be used to buy booze

Agency: 
Published/Aired: 
February 2013
Description: 

Food can't be used to buy booze! Buy food - help the homeless!
The All-Ukrainian Charity Fund "Social Partnership"

Advertising Agency: Tabasco, Kiev, Ukraine
Creative Director: Alexander Smirnov
Associated Creative Director: Valentyn Minchuk
Art Director: Nataliia Telitsyna
Copywriter: Olena Krapivka
Designer: Sergey Zapara
Designer: Andrey Zhivov
DTP: Yuriy Matvienko
Account manager: Veronika Velichko

Comments (4)

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Highest Rated

TheSmirkingFox's picture
TheSmirkingFox
Activity Score 145

I get the insight, but the formulation and overall tone is so demeaning toward homeless people that it defeats the first purpose on a charity ad: make people identify with the beneficiaries.

kleenex's picture
kleenex
Activity Score 43349

eeehhh....

Andrej Troha's picture
Andrej Troha
Activity Score 613

What... What is that?

eins-eins-null's picture
eins-eins-null
Activity Score 892

insulting, infantilizing and for whatever reason a curcumber. wow.

TheSmirkingFox's picture
TheSmirkingFox
Activity Score 145

I get the insight, but the formulation and overall tone is so demeaning toward homeless people that it defeats the first purpose on a charity ad: make people identify with the beneficiaries.

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