All-Ukrainian Charity Fund: Food can't be used to buy booze

Food can't be used to buy booze! Buy food - help the homeless!
The All-Ukrainian Charity Fund "Social Partnership"

Advertising Agency: Tabasco, Kiev, Ukraine
Creative Director: Alexander Smirnov
Associated Creative Director: Valentyn Minchuk
Art Director: Nataliia Telitsyna
Copywriter: Olena Krapivka
Designer: Sergey Zapara
Designer: Andrey Zhivov
DTP: Yuriy Matvienko
Account manager: Veronika Velichko
Published: February 2013

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4 comments

kleenex's picture
kleenex
26920 pencils

eeehhh....

Andrej Troha's picture
Andrej Troha
613 pencils

What... What is that?

eins-eins-null's picture
eins-eins-null
867 pencils

insulting, infantilizing and for whatever reason a curcumber. wow.

TheSmirkingFox's picture
TheSmirkingFox
145 pencils

I get the insight, but the formulation and overall tone is so demeaning toward homeless people that it defeats the first purpose on a charity ad: make people identify with the beneficiaries.

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