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Ralf

Agency: 
Published/Aired: 
March 2010
Description: 

Ralf Green, butcher.
Find the job that's right for you.

Advertising Agency: Gitam BBDO, Tel Aviv, Israel
Executive Creative Director: Guy Bar
Creative Director: Igal Hazan
Art Director: Kamil Mekhti
Copywriter: Yaniv Sahar
Account managers: Adi Cohen, Eldar Avraham

Comments (18)

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Highest Rated

Dzsoi's picture
Dzsoi
Activity Score 8130

It is forced, the line that shapes the knife is not part of the letters. It looks like he added that line in order to make a little fun referring to his job - the knife not being integrated smoothly into the signature totally ruins the idea. Bad art direction imho.

satrianee's picture
satrianee
Activity Score 3748

Simply beautiful and smart.

knife looking butcher signature and glasses looking optometrist...

anHiiieeta's picture
anHiiieeta
Activity Score 328

awesome dude !

the_guest's picture
the_guest
Activity Score 175

just perfect!

Phil Lestino's picture
Phil Lestino
Activity Score 1684

Optometrist very clever...this just OK bit forced to make a knife shape...

hilazon's picture
hilazon
Activity Score 150

very simple & clever, really like it!

Quinner's picture
Quinner
Activity Score 48

very clever. Very restrained. Well done

Brain-Art's picture
Brain-Art
Activity Score 1101

I like it

andyStock's picture
andyStock
Activity Score 666

Brilliant! Have to agree with Phil though the knife shape is a bit forced - if only the bottom of the knife started with the line of the R it would be perfect. A great example of how a simple advert can work.

Robwanali's picture
Robwanali
Activity Score 130

clever and smart

bad astronaut's picture
bad astronaut
Activity Score 544

let's see one more!

xcreativity's picture
xcreativity
Activity Score 2374

love it

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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samee's picture
samee
Activity Score 124

hats off!! very nice concept!

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Great idea!!!

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Roger Keynes's picture
Roger Keynes
Activity Score 5498

This is forced.
Optometrist is better.

The Jobless Writer
Will Think for Salary

bad astronaut's picture
bad astronaut
Activity Score 544

not really forced.

This one is just an easier read than the Optometrist.

kerana's picture
kerana
Activity Score 533

smart!!!!! love it

Roshan Quintus's picture
Roshan Quintus
Activity Score 667

very sharp

bite me

Dzsoi's picture
Dzsoi
Activity Score 8130

It is forced, the line that shapes the knife is not part of the letters. It looks like he added that line in order to make a little fun referring to his job - the knife not being integrated smoothly into the signature totally ruins the idea. Bad art direction imho.

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