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Allianz Insurance: Anchor

Allianz Insurance: Anchor
Your rating: None Average: 6.7 (23 votes)

Not every prearrangement can really protect you from a storm.
Real estate insurance from Allianz.

Advertising Agency: Atletico International, Berlin, Germany
Executive Creative Director: Roland Vanoni
Art Director: Lars Hodeige
Copywriter: Anne Katrin Trybek
Photographer: Markus Meuthen
Account Director: Ilka Gülzau
Published: November 2008

18 Comments

Ramezani's picture 313 pencils

VERY GOOD perspektive. I like it. Good Photo.
The Concept: Its ok.

Blutwurst's picture 9 pencils

just lovely!

Shaka_Zulu's picture 118 pencils

This is the best one for me; compared to the other two. The idea is stronger.

Now... inspire me!

BrettHeart's picture 111 pencils

Very good art direction!

[BrettHeart™]

[BrettHeart™]

Adaddicted's picture 3388 pencils

Why all these praises???
I would say this is so poor Art Direction! They do not have even the basic light sense.
Look at the shadow on the roof top and the shadow of the Anchor.
And how come the blue sky reflects on the Anchor?? Just to make it look dramatic???
C'mon, get a life!

withalltherespects

SeanMartin's picture

Great perspective on this. I wish the other two had been so dramatic in their point of view.

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Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

commercial artist's picture 62 pencils

Dramatic perspective does not a great ad/concept make.

SeanMartin's picture

But it does here, doesnt it?

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Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

Guest commenter's picture

that's not the point.

SeanMartin's picture

LOL -- of course it is, "guest commentator".

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Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

Guest commenter's picture

Sure it is the point. You said that you wish all the ads had the same perspective. What kind of formula is that? Every ad needs ultra low and wide angle perspective to be good? THAT'S the point.

Crisp One's picture 2031 pencils

I agree this is the strongest visually, and it really carries the idea.

mark3r's picture 1385 pencils

This one wins it all. Great work. Flawless art direction.

:::MARK3R:::

carton's picture 10 pencils

i dont like it, sorry

salamandos's picture 1809 pencils

not nice..

scarfinati's picture 818 pencils

i question the position of the lines.

Real estate insurance from Allianz. should be part of the logo. Its not a tagline.

bill_boonie's picture 115 pencils

The execution on this is sublime! Well done!

Guest's picture

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