Allianz Insurance: Anchor
Not every prearrangement can really protect you from a storm.
Real estate insurance from Allianz.
Advertising Agency: Atletico International, Berlin, Germany
Executive Creative Director: Roland Vanoni
Art Director: Lars Hodeige
Copywriter: Anne Katrin Trybek
Photographer: Markus Meuthen
Account Director: Ilka Gülzau
Published: November 2008
18 Comments
VERY GOOD perspektive. I like it. Good Photo.
The Concept: Its ok.
just lovely!
This is the best one for me; compared to the other two. The idea is stronger.
Now... inspire me!
Very good art direction!
[BrettHeart™]
[BrettHeart™]
Why all these praises???
I would say this is so poor Art Direction! They do not have even the basic light sense.
Look at the shadow on the roof top and the shadow of the Anchor.
And how come the blue sky reflects on the Anchor?? Just to make it look dramatic???
C'mon, get a life!
withalltherespects
Great perspective on this. I wish the other two had been so dramatic in their point of view.
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Here, let me save everyone the trouble of asking. "Do you even work in advertising?"
Dramatic perspective does not a great ad/concept make.
But it does here, doesnt it?
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Here, let me save everyone the trouble of asking. "Do you even work in advertising?"
that's not the point.
LOL -- of course it is, "guest commentator".
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Here, let me save everyone the trouble of asking. "Do you even work in advertising?"
Sure it is the point. You said that you wish all the ads had the same perspective. What kind of formula is that? Every ad needs ultra low and wide angle perspective to be good? THAT'S the point.
I agree this is the strongest visually, and it really carries the idea.
This one wins it all. Great work. Flawless art direction.
:::MARK3R:::
i dont like it, sorry
not nice..
i question the position of the lines.
Real estate insurance from Allianz. should be part of the logo. Its not a tagline.
The execution on this is sublime! Well done!
I WANT THE AD DESCRIPTION