Allianz Insurance: Anchor

Not every prearrangement can really protect you from a storm.
Real estate insurance from Allianz.

Advertising Agency: Atletico International, Berlin, Germany
Executive Creative Director: Roland Vanoni
Art Director: Lars Hodeige
Copywriter: Anne Katrin Trybek
Photographer: Markus Meuthen
Account Director: Ilka Gülzau
Published: November 2008

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18 comments

Ramezani's picture
Ramezani
315 pencils

VERY GOOD perspektive. I like it. Good Photo.
The Concept: Its ok.

Blutwurst's picture
Blutwurst
9 pencils

just lovely!

Shaka_Zulu's picture
Shaka_Zulu
116 pencils

This is the best one for me; compared to the other two. The idea is stronger.

Now... inspire me!

BrettHeart's picture
BrettHeart
136 pencils

Very good art direction!

[BrettHeart™]

Adaddicted's picture
Adaddicted
3435 pencils

Why all these praises???
I would say this is so poor Art Direction! They do not have even the basic light sense.
Look at the shadow on the roof top and the shadow of the Anchor.
And how come the blue sky reflects on the Anchor?? Just to make it look dramatic???
C'mon, get a life!

withalltherespects

SeanMartin's picture
SeanMartin

Great perspective on this. I wish the other two had been so dramatic in their point of view.

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

commercial artist's picture
commercial artist
62 pencils

Dramatic perspective does not a great ad/concept make.

SeanMartin's picture
SeanMartin

But it does here, doesnt it?

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

Guest commenter's picture
Guest commenter

that's not the point.

SeanMartin's picture
SeanMartin

LOL -- of course it is, "guest commentator".

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

Guest commenter's picture
Guest commenter

Sure it is the point. You said that you wish all the ads had the same perspective. What kind of formula is that? Every ad needs ultra low and wide angle perspective to be good? THAT'S the point.

Crisp One's picture
Crisp One
2007 pencils

I agree this is the strongest visually, and it really carries the idea.

mark3r's picture
mark3r
1940 pencils

This one wins it all. Great work. Flawless art direction.

:::MARK3R:::

carton's picture
carton
10 pencils

i dont like it, sorry

salamandos's picture
salamandos
1947 pencils

not nice..

scarfinati's picture
scarfinati
830 pencils

i question the position of the lines.

Real estate insurance from Allianz. should be part of the logo. Its not a tagline.

bill_boonie's picture
bill_boonie
115 pencils

The execution on this is sublime! Well done!

Guest's picture
Guest

I WANT THE AD DESCRIPTION

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