I hate ugly
Advertising Agency: Ogilvy & Mather, Bangalore, India
Creative Directors: Malvika Mehra, Amit Akali, Vipul Thakkar
Art Director: Ajesh N
Copywriter: Kunj Shah
Photographer: Steve Koh
Retouching: Studio Rom, MV Gopinath
Typography: Vincent Vadakkan, Ajesh N
Published: October 2009
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Comments
like the art direction. typography is just ok. nice idea as well, but too subtle i think.
The girl should be a little more visible... Perspective could be better, at least the flowers at front could be avoided.. Line is getting better each time I look at it.
This is the only one of the four that does anything for me. It's nice.
It´s ok, but this campaign has an empty and silly message. Cloth is pretty. There´s not much more to say. That´s too bad.
well done.. respect
nice campaign as a whole but as individual ads its weak. bad headline
The concept is good. Being differentiated from the others... It's a fashion ad, doesn't has to contain any idea all the time...
The model, background and the text hardly seems to have any relationship.