Allen Solly, Go Trouser: Coffee

Everyday superpowers
Allen Solly
Go Stretch & wrinkle-free trousers

Advertising Agency: Ogilvy & Mather, Bangalore, India
Creative Directors: Malvika Mehra, Amit Akali, Vipul Thakkar
Art Director: Ajesh N
Copywriter: Kunj Shah
Photographer: Suresh Natarajan
Published: June-July 2009

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21 comments

GMD10's picture
GMD10
142 pencils

Business ballet?? Fred Astaire apprentice?? Office gay?? Or gay office??

Probably more people will come up with remarks in this direction. Too much Bollywood scene.

But good or bad depends on which country the ads run. I am not sure with the use of Caucasian models.

alexander_bickov's picture
alexander_bickov
3279 pencils

I like the execution

Grace Bastien's picture
Grace Bastien

Agree with GMD10

Guest's picture
Guest

i m from the same country. and i find it lame.

Grace Bastien's picture
Grace Bastien

There you go. Take it from an Indian. It just sucks. ha ha

Eri M's picture
Eri M
82 pencils

The coffee looks more like she is throwing sand.

Javier Ramírez's picture
Javier Ramírez
1245 pencils

¿El mismo modelo en los tres avisos?

Chief Creative Director Nexus BBDO

Gualcor's picture
Gualcor
972 pencils

Ya pues pilas, manda tu portafolio jaja

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Gualcor's picture
Gualcor
972 pencils

Ya pues pilas, manda tu portafolio para la siguiente campaña jeje

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Guest's picture
Guest

very cool. like the art direction.

Guest's picture
Guest

read the copy, mate. It says stretch & wrinkle-free trousers. It's not gonna win an award anywhere. But it's not bad at all.

Guest's picture
Guest

It's Suresh Natarajan's photography that makes the campaign look so good!

Guest's picture
Guest

the line should be "don't worry, be gay"

luckylee11's picture
luckylee11
8 pencils

您太有才了。。。。这广告语绝配!

Guest's picture
Guest

This is really, really bad.

Guest's picture
Guest

does indian clients buy idea in fashion? haven't seen much fashion advertising in india with ideas. i like these ads as it has an idea and is executed interestingly for what looks like a really boring pair of trousers. like the photography also.

leo3's picture
leo3
6 pencils

visit on this site n go in portfolio - print - Arrow Shirts

http://www.johnst.com/

pls do somthing new

Guest's picture
Guest

WHERE is wrinkle free in these ads???????????????????...

Muneer Bhatti's picture
Muneer Bhatti
146 pencils

good creatives

Muneer Bhatti
muneerbhatti@msn.com
0300 2947 023

Guest's picture
Guest

See i've been seeing a lot of comments regarding the use of caucasian models.... whether the indian advertising federation shuld use them or not... well u see, for this u've first gotto understand the indian mind...... In India Every product has a potential to sell... but many people are becoming brand conscious. And anything or anyone that will give them the flavor of an international look will sell with a drop of a hat. This is because India is a fast growing economy and wants to be as global as possible. And the average buyer feels great wearing something that the world is talking about or atleast pretending to. The Actual International Brands, that are directly imported to India for sale are highly expensive. And the rich love to use them to set themselves apart from the rest. Which is a usual story anywhere in the world. So inorder to bridge that societal divide many companies opt for international models and names for their products thus confusing the consumer of its origins. The sales go up and everyone is happy.

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