Allen Solly, Go Trouser: Coffee

See i've been seeing a lot of comments regarding the use of caucasian models.... whether the indian advertising federation shuld use them or not... well u see, for this u've first gotto understand the indian mind...... In India Every product has a potential to sell... but many people are becoming brand conscious. And anything or anyone that will give them the flavor of an international look will sell with a drop of a hat. This is because India is a fast growing economy and wants to be as global as possible. And the average buyer feels great wearing something that the world is talking about or atleast pretending to. The Actual International Brands, that are directly imported to India for sale are highly expensive. And the rich love to use them to set themselves apart from the rest. Which is a usual story anywhere in the world. So inorder to bridge that societal divide many companies opt for international models and names for their products thus confusing the consumer of its origins. The sales go up and everyone is happy.