My world. My way.
Allen Solly
Advertising Agency: Ogilvy & Mather, Bangalore, India
Creative Directors: Vipul Thakkar, Shamik Sengupta
Art Directors: Ajesh N, Sangeeta Shirali
Copywriter: Kunj Shah
Photographer: Abhitabh Kame
Illustrator: Nithin Rao Kumblekar
Published: April 2010
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19 Comments
nice art. idea's done . but the art direction and illustration =nice :)
is it half cooked or half uncooked? its half uncooked!
Absolutely boring campaign...
yeah, it's been done to death. and it's boring.
Understand someone I can do two really mediocre ads ... But do 6 or 7 ads of this should be a crime.
i know i know coming from you it has to be a valid point. what did you do with your cannes lions? is it in the showcase or you threw them into the atlantic?
Ah! Are those poor guys who believes that the rewards are more than a hoax embarrassing for rewarding the egos of these big guys always idiots (like me).
In a few years reality will reveal you the truth. Do not worry.
This campaign has been made to spot, print and ambient to 3000 different brands.
So shut up and get to work.
Why does not prohibit the authors discuss the campaigns?
It is sad to see them defend themselves like cats belly up.
This campaign is pathetic, I don´t need to win a Cannes Lion for viewing.
A little more originality and less copying and mourn commenting here.
Why not, it's good to see both sides.
Why blond models in Asia?
Because in India, we are fair-obsessed people.
my question exactly. and that is one of the few reasons this ad is a fail.
but the art is looking good..
life is a playground
hey loved it the art is good
strawberry field - coldplay.
all in all it's just another fuck in the wall...
they showed me a picture & i laughed
dignity has never been photographed
If this a series for India why is everyone so white then? or was it done for some overseas clients?
BUT if this was meant for India what does it say...were ashamed of using brown people in our advert or maybe we just wanna used some white people to make it look more international because brown looking isnt international enough or worst maybe if its meant for indian market where as everyone knows to be pretty and be in adverts you have to be white.
Come someone from there please explain
thanks
Next time to do something specific to India do like Danny Boyle the englishman who came to teach you and your bollywood that beauty is in the slums and even use local brown people even if it isnt meant for Indian market.
Be proud of who you are or who you look like or maybe... just be plain stupid like you seem with this series .
TEN stars!
is it half cooked or half uncooked? its half uncooked!
im a pakistani livin in india, and i think that india is so fcking obsessed with this fair thing becaue of the left overs form the british rule. they have no shame. to be their slaves, and now follow them only. FIRANGI means awesome for indians. shame. i thank the greedy nehru and siding gandi for supporting the partition. :)
and the ad? ideas done. but the arts good. so its saved.