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Agency: 
Published/Aired: 
October 2009
8178
Description: 

Print advertisment created by Ogilvy, India for Allen Solly, within the category: Fashion.

I hate ugly

Advertising Agency: Ogilvy & Mather, Bangalore, India
Creative Directors: Malvika Mehra, Amit Akali, Vipul Thakkar
Art Director: Ajesh N
Copywriter: Kunj Shah
Photographer: Steve Koh
Retouching: Studio Rom, MV Gopinath
Typography: Vincent Vadakkan, Ajesh N

Comments (14)

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Highest Rated

sunilcreates's picture
sunilcreates
Activity Score 166

i like this ad and there are idea too....

J Designer's picture
J Designer
Activity Score 2420

For some reason I don’t like these ad’s, but they arent all that bad. I think its the “I Hate Ugly” line that I don’t like, and the horrible fonts used.

With out that line I would really like these ads.

Pedestrian's picture
Pedestrian
Activity Score 492

The reason I don't like them is because there's no idea.

ivan's picture
ivan

Most fashion ads don't. It's about the styling only.

Guest's picture
Guest

while you are right, Ivan, I think these guys have tried to infuse a concept here. look... the models are trying to make ugly things look better.

ivan's picture
ivan

Correct.

sunilcreates's picture
sunilcreates
Activity Score 166

i like this ad and there are idea too....

KESHAV's picture
KESHAV
Activity Score 149

i like the car and also i like ad good work.

bhatnaturally's picture
bhatnaturally
Activity Score 95

I like. Fashion advertising rarely has some product benefit to fall upon and it's all left to advertising to deliver affinity towards the brand. With 'I hate ugly' they have the potential to take it beyond advertising and create buzz.

satrianee's picture
satrianee
Activity Score 3748

Line is fine. But I think the font for the graffiti should be less like "ugly"

silvi's picture
silvi
Activity Score 4172

There most be a way to make creative fashion ads. Somebody know some case? Showme, please!

Guest's picture
Guest

This is in India?
Cool, India is getting better :)
Please don't brag "it has always been bla bla bla".
It has never been.

bobby666's picture
bobby666
Activity Score 1460

great shot. great layout. everything is justified nicely.

rahulbardhan's picture
rahulbardhan
Activity Score 36

i dont like the typography,.... the perspective should have been worked out instead of placing it straight up!

rpanoop's picture
rpanoop
Activity Score 138

Guest | Tue, 2009-11-17 14:08

This is in India?
Cool, India is getting better :)
Please don't brag "it has always been bla bla bla".
It has never been.

Grow up you racist.
why dont u show some guts by logging in and then posting your wisecracks.
and btw your comment just reflects the height of your ignorance.

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