Allegro: Shoes

Things get closer.

Advertising Agency: PZL, Warsaw, Poland
Creative Directors: Kot Przybora, Iwo Zaniewski
Art Directors: Mikołaj Manżett-Leszczyński, Jagna Wesołowska
Copywriter: Magdalena Goll
Photographer: Łukasz Murgrabia

May 2008


Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

Best of the two.
Nice treatment, but just a little creepy.

Tapper's picture
490 pencils

is this the new cover for lurz-archive?

Strip. Strip. Strip.

Prof's picture
1449 pencils


Quite really.

iT-iS-i's picture
1721 pencils

You can say that again mate... "Things get closer"? that sure gets me...

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

Frits Harkema's picture
Frits Harkema
713 pencils

The boring thing about making a print ad is that people actually have to understand what you are telling them. Fast. A print ad is not just a way to keep photographers, modelmakers and 3d designers at work.

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

Or Art directors, or Account managers, retouchers, creative directors, or..or...or...
That could apply to the whole business.

fen1x's picture
471 pencils

Great Ad ! Idea is clear and art clean.

Naprawde ciekawa reklama. Podziwiam za prostote i czysty przekaz. Pozdrawiam

brainzed's picture
652 pencils

Well, when you don't know what is, trust me, it's not clear at all

fen1x's picture
471 pencils

In this case u r right but probably this ad will be only in Poland so people will know.

latunde's picture
24 pencils

I agree.

Frits Harkema's picture
Frits Harkema
713 pencils

At you can hire a strangler. Everybody knows that!

Tincho's picture
1093 pencils

Hahaha, I really dont know what is Allegro, and I really dont understand these ads.

miko1aj's picture
3086 pencils

Allegro is polish version of ebay.

nowsh's picture
11 pencils

Great ad, clean art, good colours

gieltman's picture
40 pencils

very weak campaign; shame on you PZL, shame...

majaczyc's picture
26 pencils

don't like it. Freaky.

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