All-bran: Pretzel
Help him find the way out.
Advertising Agency: Leo Burnett, Bogotá, Colombia
Creative Director: Francisco Castillo
Copywriter: Daniel Payán
Illustrator: Rafael Fornaris
Published: October 2008
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2 Comments
Wow. These are clever ads. I wonder if they'd line up with the brand's identity in North America though? As much as people recognize All-Bran's purpose, North Americans have an aversion to speaking about the reason they use it. This ad kicks it pretty squarely (but cleverly) in the ass.
The illustration of the ad is good! But finding hard to relate to wat it meant to convey to the audience