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Lessons from Childhood, Sea Monkeys

Agency Network: 
Published/Aired: 
October 2010
Description: 

Print advertisment created by King James, South Africa for Allan Gray, within the category: Finance.

Advertising Agency: King James, South Africa
Executive Creative Director: Alistair King
Art Director: Karin Barry-McCormack
Copywriter: Paige Nick
Photographer: Ross Garrett

Comments (6)

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Highest Rated

Dzsoi's picture
Dzsoi
Activity Score 8532

Preachy indeed.

Billoughsby's picture
Billoughsby
Activity Score 5144

Find the copy rather too glibly leaps to the point they are determined to make -- a forced moral, in other words. More adults complain about sea monkeys, in hindsight, than they ever did as children.

That's it.

HappyHour's picture
HappyHour
Activity Score 2381

agree.. the connection is a bit forced, and i thought sea monkeys were awesome when i was a little kid.

from an art standpoint however, i love the type treatment, especially for a product like this.

Guest's picture
Guest

i like the art direction

Guest's picture
Guest

There's nothing engaging about this, and the copy comes off as preachy and uninspired. I do like the karate one though as it is more insightful and teaches the importance of investment. It's a tough category to do interesting work and while this tries more than others, it's nothing special unfortunately.

Dzsoi's picture
Dzsoi
Activity Score 8532

Preachy indeed.

jnaimo's picture
jnaimo
Activity Score 100

The layout works - it's the type treatment that I find interesting. Is this consistent with a theme or campaign so that its a recognizable element? It would work fine without the bars. I don't know why others are so critical about the copy - it's not their service that's out on the chopping block. It tells a story and I understand the tie-in. I think it works.

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