Calibarak's picture
302 pencils

So what? What is the idea?

fractalrene's picture
1504 pencils

The product shot looks like an Iris pen (www.irislink.com), which are handheld scanners that include translation software. Good idea, the benefit is clear.

artdirectoredwardbutstudiovisualizer's picture
136 pencils

Done, done, done ....

zpolice's picture
2 pencils

by all of composition of "A" "L" "L"
they're look like "ZEN" (KANJI in japan or china)
and "ZEN" meaning is "all" too

whitespace's picture
1953 pencils

Zen isn't 'All'... and it's not written like the ad above, but like this >http://www.astromagik.com/Zen.jpg

Zen is pronounced as 'Chan', while the word above is pronounced as 'Quan'. The above word is 'All' or 'Everything' in Chinese.

dannyvall's picture
78 pencils

Zpolice thanks, now i get it, nice, good work!!!

Gorilla Lover's picture
Gorilla Lover
84 pencils

Looks like ALL to me. Then I say, what's the point? Is there a translation on the tagline?

jingwei's picture
150 pencils

great idea, great art execution too. Only those fluent in chinese and english will get it I suppose, but it doesn't matter since it speaks to the target audience.

Copy at the bottom roughly means "Fast english to chinese translation"

bbchinho's picture
10 pencils

if we translate the english word "ALL" to chinese, it's 全.
the concept divided the chinese character to 3 letters A-L-L.
and they are selling a translate machine.
it seems a hand held scanner with a display scan and translate the word instantly.

This similar concept can easily be seen in Hong Kong.
Nothing really special here :)

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