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Comments (9)

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Highest Rated

bbchinho's picture
bbchinho
Activity Score 10

if we translate the english word "ALL" to chinese, it's 全.
the concept divided the chinese character to 3 letters A-L-L.
and they are selling a translate machine.
it seems a hand held scanner with a display scan and translate the word instantly.

This similar concept can easily be seen in Hong Kong.
Nothing really special here :)

Calibarak's picture
Calibarak
Activity Score 302

So what? What is the idea?

fractalrene's picture
fractalrene
Activity Score 1504

The product shot looks like an Iris pen (www.irislink.com), which are handheld scanners that include translation software. Good idea, the benefit is clear.

artdirectoredwardbutstudiovisualizer's picture
artdirectoredwa...
Activity Score 136

Done, done, done ....

zpolice's picture
zpolice
Activity Score 2

by all of composition of "A" "L" "L"
they're look like "ZEN" (KANJI in japan or china)
and "ZEN" meaning is "all" too

whitespace's picture
whitespace
Activity Score 1953

Zen isn't 'All'... and it's not written like the ad above, but like this >http://www.astromagik.com/Zen.jpg

Zen is pronounced as 'Chan', while the word above is pronounced as 'Quan'. The above word is 'All' or 'Everything' in Chinese.

dannyvall's picture
dannyvall
Activity Score 78

Zpolice thanks, now i get it, nice, good work!!!

Gorilla Lover's picture
Gorilla Lover
Activity Score 84

Looks like ALL to me. Then I say, what's the point? Is there a translation on the tagline?

jingwei's picture
jingwei
Activity Score 150

great idea, great art execution too. Only those fluent in chinese and english will get it I suppose, but it doesn't matter since it speaks to the target audience.

Copy at the bottom roughly means "Fast english to chinese translation"

bbchinho's picture
bbchinho
Activity Score 10

if we translate the english word "ALL" to chinese, it's 全.
the concept divided the chinese character to 3 letters A-L-L.
and they are selling a translate machine.
it seems a hand held scanner with a display scan and translate the word instantly.

This similar concept can easily be seen in Hong Kong.
Nothing really special here :)

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