Alka-Seltzer
Digests what you can't.
Advertising Agency: JWT, Singapore
Executive Creative Director: Tay Guan Hin
Creative Director: Ali Shabaz
Copywriter: Joseph Cheong
Art Directors: Neo Chiew Chiew, Elisa Tan
Photographer: Teo Chai Guan, Teo Studio
Account Supervisor: Jian Yang
Advertiser's Supervisor: Karen Ong
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6 Comments
If it didn't say pizza I would have no idea.
David Byrne
http://www.afterbyrne.com
An all too common problem with many ads on here...
the scale of pizza and the toppings makes it hard to get. the weakest in the bunch.
I thought it's gabbage or something. This guy is swallowing a whole pizza.
Of COURSE he didn't swallow a pizza. You'd rather see a bolus? What I find disturbing is that the claim is absolutely false. Alka Selzer doesn't digest anything. It neutralizes acid. The copywriter should be flogged and forced to start over.
Great idea! Says all the right stuff and probably looked even better on the concept boards. Client said they loved 'em, CD said we got a winner! Unfortunately no one wanted to stand in the rain at the bus stop for seven and a half minutes looking for a gag that just wasn't worth looking for. Bit of a bugger really.
== Bring back fags, lard and the biff.