Alka Seltzer: Pork

Advertising Agency: BBDO Bangkok, Thailand
Chief Creative Officer: Suthisak Sucharittanonta
Creative Director / Copywriter: Subun Khow
Art Director: Supparat Thepparat
Photographer: Remix Studio Bangkok
Retoucher: Remix Studio Bangkok
Copywriter: Kongpope Siriwattanagarn

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50 comments

Zeus's picture
Zeus
912 pencils

Definitely a gold winner

moisescho's picture
moisescho
178 pencils

too dam excellent.

himanshu prabhakar's picture
himanshu prabhakar
473 pencils

good

Himanshu Prabhakar

talkingisfree's picture
talkingisfree
2569 pencils

BOOM!!!!! LOVE IT!

ChuckNorris's picture
ChuckNorris
834 pencils

Thai creatives are CRAZY!

Really like it, but dare I say this: Maybe the logo should be a bit bigger.

sumsum's picture
sumsum
615 pencils

cannes

Vicomte's picture
Vicomte
287 pencils

THIS IS GREAT!!! See you in Cannes

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

how would you know it was alka seltzer?

We're going to need more lube.

TrainRunner's picture
TrainRunner
225 pencils

good point.

elgrecones's picture
elgrecones
323 pencils

it is written on it...

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

I can't see it on mine, even when I 'make it big'

I agree its a nice idea though.

A wee pack shot in the corner would make it better.

We're going to need more lube.

Kateter's picture
Kateter
2020 pencils

agree. and that's the only thing i don't like here.

but still - boombastic ads!

BozzaNova's picture
BozzaNova
49 pencils

[In my humble opinions]

Sometimes I wonder what's so wrong with logo or packshot.
Why do most of the art directors hate it so much?
Isn't it our job to serve a client(brand)?

Well, I'm from Thailand, and I know (not in person) this ECD.
He's one of the best creative in Thailand nowadays. I admire him a lot.
This work of his is, again, a very nice campaign.
But without recognising the product, does the ad do its job?
If you make the name on the pill bigger, or even put the logo (doesen't have to be so big - if you hate it so much) on the ad, will that spoil the whole ad that much?
I believe not... It's still a great ad anyway.
On the other hand, making the like this makes me feel, somehow, a bit bad to the ad.
I feel like it doesn't serve its objective.
So, maybe, instead of 10/10 (if the product/brand is more recognisable), I'd give it just 9.5/10.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

I gotta believe there actually WAS a logo or even a package shot on the page originally, but they took it out just for the purpose of submitting the ad to this website. Just to make it look a little more "dramatic."
The graphic imagery of the tablet and the bubbles has always been their trademark, so the recognition value is definitely there. But no sane client should ever run their advertising without a logo or tagline or if it's a packaged goods, a simple product shot. (Unless it's supposed to be a teaser ad.) It's just too risky a proposition.

I do like the work here, though. But the more I look at it, the more I want to see their little logo in the corner somewhere...

LeeHarvey's picture
LeeHarvey
3045 pencils

As you can tell by reading all comments the majority agrees with you, JPL, and so do I. Adding that nice lil' logo does not make the ad less creative, yet more understandable. Great 'shots' btw.

JamurPutih's picture
JamurPutih
263 pencils

agree. ad should sells!

end of joy, enjoy

chinaski's picture
chinaski
949 pencils

Cannes.

Pogi5's picture
Pogi5
253 pencils

Terrific Stuff!

Wordnerd's picture
Wordnerd
6662 pencils

wow, awesome!

everartz's picture
everartz
7611 pencils

cannes material...
--
Everartz

| Everartz |

calderon's picture
calderon
22 pencils

Felicitaciones que buen concepto y una gráfica impecable.

m í t i c o's picture
m í t i c o
676 pencils

Lo que realmente impresiona es el retoque digital.

teenie's picture
teenie
1894 pencils

Aw, come on, guys! All that and no product shot???????? Tell me the original that went to print had at least a line with Alka-Seltzer somewhere. I mean--clients may whine but some whine with good reason!!!!!!

Lovely, lovely visual. Fantastic eye catcher. Lovely insight. But it's not an ad if you're not selling the PRODUCT. We're not artists, people. We're advertisers.

Weezard's picture
Weezard
50 pencils

Mate, you said it all. Well done

otto54's picture
otto54
381 pencils

Bravissimi.

gabrielrodz's picture
gabrielrodz
48 pencils

DONE!

Puerto Rico 2005
Ergo Communications
Client: Wrigley's Eclipse

Won Silver and Gold "CÚSPIDE" Local advertising prizes. Didn't win in Cannes. I don't think it made it to the shortlist.
You can see it here:

http://www.festivalcuspide.com/presentaciones.aspx

Go to: Cúspide 2005 - Young & Rubicam PR / MEDIOS NO PRIMARIOS (2nd top to bottom 2nd row) / keep clicking until you reach number 36/37 and 69/70.

mrtalented's picture
mrtalented
2175 pencils

de ja vu. same idea but way better art directed. better photography and retouching too.

don't think this creative team has seen that print campaign before. let's see how cannes judges think.

Vonz's picture
Vonz
23 pencils

OH GOD! It's true, the same idea!

but_why's picture
but_why
280 pencils

Couldn't see the link but I don't think it works anyway - it's clever and eyecatching but it looks really violent and I don't think people want to associate that with the effects of Alka Seltza.

gargamelord's picture
gargamelord
32 pencils

DONE DONE DONE DONE DONE DONE!!!!!

IN PUERTO RICO 2K5

john doe's picture
john doe
1571 pencils

coincidence? hopefully...

robottttrockkkk's picture
robottttrockkkk
814 pencils

simplisimo y clarisimo. jaja esta chevre.

[ http://eltubedeyou.blogspot.com ]

BozzaNova's picture
BozzaNova
49 pencils

I think it's a different idea for Wrigley's... but the same visual execution.
And in my humble opinions, it works better with the benefit of this Alka Seltzer. (And maybe that's why the Wrigley's one didn't even make a shortlist for Cannes.)

strmkid's picture
strmkid
35 pencils

great idea, except I had no idea what that was at first. You might want to ad a logo...or at least make the alka seltzer wording on the pill stand out more.

wildbore's picture
wildbore
749 pencils

superb!

ndoz poerba's picture
ndoz poerba
2 pencils

extremely boombastic ad..LOVE IT!!

khalsain's picture
khalsain
244 pencils

great visual...where is the product id????

krautland's picture
krautland
3204 pencils

fucking hell, this is awesome.
I had to look to the title to figure out the client but hey, the idea is brilliant.

All ears's picture
All ears
233 pencils

What it for?

petek's picture
petek
1894 pencils

Great, if there was a logo to tell me who is advertising ...

poojagadodia's picture
poojagadodia
194 pencils
BFB's picture
BFB
941 pencils

Didn't bother reading the other million comments, I love it!!

sold's picture
sold
3219 pencils

GREAT STUFF, GREAT PRODUCTION.
but, as we can see on that link in gabrielrodz comment: DONE.

so, if cannes judges give an award for this idea we can start to search on the long and short list of cannes this year and remake some ideas with better production to gain lions next year.

i dont believe the team knew the original campaing...

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

I like to think it was probably just a coincidence on gabrielrodz link.

We're going to need more lube.

A to the G's picture
A to the G
61 pencils
BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

That's a bit tenuous.

We're going to need more lube.

mlsman5000's picture
mlsman5000
128 pencils

there was a series of food processing ads done exactly the same a few years back

Kateter's picture
Kateter
2020 pencils

link? source? brand? agency? award?

Fridgerator's picture
Fridgerator
458 pencils

Nice. To the point.

----------------------------------------------
The concept is only as good as the execution.

Jetstream's picture
Jetstream
115 pencils

Really nice idea and beautiful execution.

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