Alka Seltzer: Pork
Advertising Agency: BBDO Bangkok, Thailand
Chief Creative Officer: Suthisak Sucharittanonta
Creative Director / Copywriter: Subun Khow
Art Director: Supparat Thepparat
Photographer: Remix Studio Bangkok
Retoucher: Remix Studio Bangkok
Copywriter: Kongpope Siriwattanagarn
51 Comments
Definitely a gold winner
too dam excellent.
good
Himanshu Prabhakar
BOOM!!!!! LOVE IT!
Thai creatives are CRAZY!
Really like it, but dare I say this: Maybe the logo should be a bit bigger.
cannes
THIS IS GREAT!!! See you in Cannes
how would you know it was alka seltzer?
We're going to need more lube.
good point.
it is written on it...
I can't see it on mine, even when I 'make it big'
I agree its a nice idea though.
A wee pack shot in the corner would make it better.
We're going to need more lube.
agree. and that's the only thing i don't like here.
but still - boombastic ads!
[In my humble opinions]
Sometimes I wonder what's so wrong with logo or packshot.
Why do most of the art directors hate it so much?
Isn't it our job to serve a client(brand)?
Well, I'm from Thailand, and I know (not in person) this ECD.
He's one of the best creative in Thailand nowadays. I admire him a lot.
This work of his is, again, a very nice campaign.
But without recognising the product, does the ad do its job?
If you make the name on the pill bigger, or even put the logo (doesen't have to be so big - if you hate it so much) on the ad, will that spoil the whole ad that much?
I believe not... It's still a great ad anyway.
On the other hand, making the like this makes me feel, somehow, a bit bad to the ad.
I feel like it doesn't serve its objective.
So, maybe, instead of 10/10 (if the product/brand is more recognisable), I'd give it just 9.5/10.
I gotta believe there actually WAS a logo or even a package shot on the page originally, but they took it out just for the purpose of submitting the ad to this website. Just to make it look a little more "dramatic."
The graphic imagery of the tablet and the bubbles has always been their trademark, so the recognition value is definitely there. But no sane client should ever run their advertising without a logo or tagline or if it's a packaged goods, a simple product shot. (Unless it's supposed to be a teaser ad.) It's just too risky a proposition.
I do like the work here, though. But the more I look at it, the more I want to see their little logo in the corner somewhere...
As you can tell by reading all comments the majority agrees with you, JPL, and so do I. Adding that nice lil' logo does not make the ad less creative, yet more understandable. Great 'shots' btw.
agree. ad should sells!
end of joy, enjoy
Cannes.
Terrific Stuff!
wow, awesome!
cannes material...
--
Everartz
| Everartz |
Felicitaciones que buen concepto y una gráfica impecable.
Lo que realmente impresiona es el retoque digital.
Aw, come on, guys! All that and no product shot???????? Tell me the original that went to print had at least a line with Alka-Seltzer somewhere. I mean--clients may whine but some whine with good reason!!!!!!
Lovely, lovely visual. Fantastic eye catcher. Lovely insight. But it's not an ad if you're not selling the PRODUCT. We're not artists, people. We're advertisers.
Mate, you said it all. Well done
Bravissimi.
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Advertising pass, pasta remain...
DONE!
Puerto Rico 2005
Ergo Communications
Client: Wrigley's Eclipse
Won Silver and Gold "CÚSPIDE" Local advertising prizes. Didn't win in Cannes. I don't think it made it to the shortlist.
You can see it here:
http://www.festivalcuspide.com/presentaciones.aspx
Go to: Cúspide 2005 - Young & Rubicam PR / MEDIOS NO PRIMARIOS (2nd top to bottom 2nd row) / keep clicking until you reach number 36/37 and 69/70.
de ja vu. same idea but way better art directed. better photography and retouching too.
don't think this creative team has seen that print campaign before. let's see how cannes judges think.
OH GOD! It's true, the same idea!
Couldn't see the link but I don't think it works anyway - it's clever and eyecatching but it looks really violent and I don't think people want to associate that with the effects of Alka Seltza.
DONE DONE DONE DONE DONE DONE!!!!!
IN PUERTO RICO 2K5
www.zeitgeistmovie.com
coincidence? hopefully...
simplisimo y clarisimo. jaja esta chevre.
[ http://eltubedeyou.blogspot.com ]
I think it's a different idea for Wrigley's... but the same visual execution.
And in my humble opinions, it works better with the benefit of this Alka Seltzer. (And maybe that's why the Wrigley's one didn't even make a shortlist for Cannes.)
great idea, except I had no idea what that was at first. You might want to ad a logo...or at least make the alka seltzer wording on the pill stand out more.
superb!
extremely boombastic ad..LOVE IT!!
-ndoz-
nice idea.
your work is your identity.
http://harshikcreations.blogspot.com/
great visual...where is the product id????
fucking hell, this is awesome.
I had to look to the title to figure out the client but hey, the idea is brilliant.
What it for?
Great, if there was a logo to tell me who is advertising ...
http://www.watgame.com
lovely!!!
http://www.WATGame.com
Didn't bother reading the other million comments, I love it!!
GREAT STUFF, GREAT PRODUCTION.
but, as we can see on that link in gabrielrodz comment: DONE.
so, if cannes judges give an award for this idea we can start to search on the long and short list of cannes this year and remake some ideas with better production to gain lions next year.
i dont believe the team knew the original campaing...
I like to think it was probably just a coincidence on gabrielrodz link.
We're going to need more lube.
I'm adding in a Done note as well:
http://adsoftheworld.com/media/print/football_resistance_net?size=_ori...
That's a bit tenuous.
We're going to need more lube.
there was a series of food processing ads done exactly the same a few years back
link? source? brand? agency? award?
Nice. To the point.
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The concept is only as good as the execution.
Really nice idea and beautiful execution.