Alka Seltzer: Pie

Advertising Agency: BBDO Bangkok, Thailand
Chief Creative Officer: Suthisak Sucharittanonta
Creative Director / Copywriter: Subun Khow
Art Director: Supparat Thepparat
Photographer: Remix Studio Bangkok
Retoucher: Remix Studio Bangkok
Copywriter: Kongpope Siriwattanagarn

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35 comments

Zeus's picture
Zeus
912 pencils

GOLD!!! this is NICE....love it

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

Either you did this or you're being paid to pimp it up. Only explanation I can think for why you're so gay for these.

We're going to need more lube.

sbr's picture
sbr
143 pencils

Maybe you're the one being paid to spoil it. They are great. Nice visual, nice concept. Sells the product perfectly even though it is a visual metaphor. It's tough to find a campaign that excites everyone on a board like this one did. You're the first one to doubt its quality.

consolidated.db's picture
consolidated.db
539 pencils

Ease up there pal, and read what he wrote real careful.

I completely agree with Baloonatic.

He never attacked the campaign. (Most likely he thinks its good, coz it is.)

But the way that Zeus guy is carrying on (like a mother when her child does something only she finds fascinating) is, at best, highly puzzling.

Baloonatic simply called him out for it.

(I mean, why not just say - and only once - "Hey, great idea. Love the execution. I like it". Why go nuts, unless you did it?)

Zeus's picture
Zeus
912 pencils

maybe you are a little bit envious, cause you didn't do it...im just say is a great work...something wrong with that????...and maybe you are the fag here

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

No, I just wondered why you shot your bolt in your comments everytime, and why you were the first one to do it.

Why do say 'fag' like its an insult? That's not what I was doing, are you homophobic?

Also, what makes you think I don't like the ad? (I do actually)

Read what I said again and you'll find you interpreted it all wrong.

If you made these well done, they're great, If you didn't make these then you must just be annoyed for being clocked for the unimaginative sycophant you are Zeus.

We're going to need more lube.

giusbon's picture
giusbon
71 pencils

Great insight, awesome execution! But, where's the logo? Can't figure out from the pill

talay's picture
talay
266 pencils

wooow!!!

kgeiger's picture
kgeiger
7085 pencils

Hmmm... I'm not really into photos of exploding meat. Next.

everartz's picture
everartz
7611 pencils

awesome indeed!!!
--
Everartz

| Everartz |

jiahsisco's picture
jiahsisco
246 pencils

Well it looks like it could rip through my stomach like it rips through meat. Doesn't look like a reaction I would like to have happen inside me.

jazarah's picture
jazarah
1262 pencils

nice i like it

shana's picture
shana
12 pencils

Pot Pie!

A to the G's picture
A to the G
61 pencils

I like the fact that it's an in your face logo or even a clearly obvious one.

It engages you to look deeper and actively try to figure it out.
Fantastic.

robottttrockkkk's picture
robottttrockkkk
814 pencils

simplisimo y clarisimo. jaja esta chevre.

[ http://eltubedeyou.blogspot.com ]

gargamelord's picture
gargamelord
32 pencils

DONE DONE DONE DONE DONE!
3 yrs ago in Puerto Rico.
for chewing gum

thirty6chambers's picture
thirty6chambers
1464 pencils

a piece of gum being shot through food? well that makes sense...

Takmelius's picture
Takmelius
198 pencils

If it's a piece of gum that freshens your breath destroying any food odors, then it makes a lot of sense.

niru1984's picture
niru1984
54 pencils

Hey Balloonatic and Apseudosobeing,

Anyone who loves good advertising, looking beyond who did the ad, will appreciate a good advertisement.

THIS AD IS TOO COOL. IT'S TERRIFIC.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

Yeah, I completely agree. It's a cracker!

We're going to need more lube.

troika02's picture
troika02
212 pencils

amazing shots. great work!

abs's picture
abs
37 pencils

this is going to win for sure! way to go guys!

corellka's picture
corellka
54 pencils

great. I dont`t know if it`s done before on some other product but this is great

DarkSide's picture
DarkSide
1068 pencils

It's Cannes material.
I would say Bronze.

Margaret Gay's picture
Margaret Gay
144 pencils

its really good!

rhs's picture
rhs
13 pencils

Great idea!

weezergrl's picture
weezergrl
70 pencils

It looks pretty good.. but the abscense of the logo takes off some points..

Jetstream's picture
Jetstream
115 pencils

like it!

natt1's picture
natt1
44 pencils

Good idea. It gets you engaged in having a clear look which i think gets you noticing even more.

fractalrene's picture
fractalrene
1506 pencils

And this is the other contender for the press grand prix at Cannes...

Pape's picture
Pape
8 pencils

Nice visual. Can someone tell me why you would want a pie exploding to pieces by painkillers?

Guest's picture
Guest

I think I've seen this before. Also it's the same thing three times...last time I checked that's not a campaign it's a one off. Also is this student work? Where is the logo and product shot? Also seems like you should use food that would upset your tummy, like a burrito or something. Pot pie is more like comfort food.

michelangelo's picture
michelangelo
660 pencils

it is really good, clear as crystal

GinPham13's picture
GinPham13
2 pencils

Seriously? No logo, no brandname, not even a sentence to describe the product? This may be an interesting ad, but not an effective one.

Customers don't have time to solve puzzles.

Gluttony's picture
Gluttony
2 pencils

Just like bullets, you kill one problem and create another.

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