Alka Seltzer: Magician

Advertising Agency: CLM BBDO, Paris, France
Creative Directors: Gilles Fichteberg, Jean-François Sacco
Art Director / Illustrator: Paul Kreitmann
Copywriter: Alexis Benoit
Other credits: Edouard Perarnaud, Martin Darfeuille, Sylvie Etchemaite
3D: PH-Print

13 comments

kgeiger's picture
kgeiger
7144 pencils

LOL!

tototwiga's picture
tototwiga
153 pencils

Wonderful! This one is my favorite. Kudos for originality, execution and simplicity.

philippe.r's picture
philippe.r
17 pencils

félicitation, ça marche vraiment super bien.
Ca faisait longtemps que je n'avais pas ri devant une pub.
ça sent les prix ça.

latin ad lover's picture
latin ad lover

this one is fucking great

Guest commenter's picture
Guest commenter

great

Roger Daly's picture
Roger Daly
359 pencils

SFX: Lighter
SFX: Inhale
SFX: Exhale

... bliss.

Dale's picture
Dale
370 pencils

This whole campaign is brilliant. I think this is my favourite one just for kicking the absurdity up another notch.

Really, really well done. Congrats.

- Commenting in all caps with poor spelling and grammar is so done before -

- The only thing more rare than a good ad is a good guest comment -

Guest's picture
Guest

This campaign is great, I love it. Well done.

Todd McCracken.
Group ECD Ogilvy Singapore.

Guest's picture
Guest

This campaign is great, I love it. Well done.

Todd McCracken.
Group ECD Ogilvy Singapore.

ElAndres's picture
ElAndres
50 pencils

Inspiring. I'm jealous.

tanvir hassan raju's picture
tanvir hassan raju
419 pencils

great..great great.................!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

tanvir

Gopi Kannan's picture
Gopi Kannan
6 pencils

Very original thought with a promise of great top-of-mind recall. Kudos to the creative team... and the client for biting into this great idea!!

Ibrahim1250's picture
Ibrahim1250
12 pencils

interresting i love the concept on how the seltzer relieves the discmfort

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