Alka Seltzer: Mafia
Advertising Agency: CLM BBDO, Paris, France
Creative Directors: Gilles Fichteberg, Jean-François Sacco
Art Director / Illustrator: Paul Kreitmann
Copywriter: Alexis Benoit
Other credits: Edouard Perarnaud, Martin Darfeuille, Sylvie Etchemaite
3D: PH-Print
18 Comments
This campaign has all the things you'd expect to see in a Cannes winner. So congrats to the team on that level.
But I bet real people wouldn't understand it and it wouldn't actually sell the product.
Very strong, I agree with the comments here.
great!
Vraiment chouette, ça faisait un moment que je n'avais pas ri devant une pub. Le traité est vraiment bien. Félicitation
Great art.
The executions are cute and they make me smile, even though I don't really know how they relate to the product.
he ate the recording machine, relieved the discomfort with the product.
yo no sé, esto huele a león.
Think it for a while.
Then, in anytime, it will come to your mind as an idea.
great campaign
I just got a bit prouder of our industry.
highlights a problem an offers no solution.
these aren't ads for people. it's ads for shows.
that said fucking love em.
Cannes worthy? Isn't the point of advertising to sell to consumers, not dazzle them with clever ideas that are confusing? I had to sit and ponder these a while to even understand them. For someone that's not really familiar with the product, it makes no sense.
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wisely executed ...well done
It is a great series.
finally a campaign that gives this stupid plattform a purpose
strong. but i have to agree that this ad wont sell a thing..
If not Grand Prix, at least Gold lion here.
Absolutely amazing.
It reminds me the movies GODFATHER, GOOD FELLAS . Loving it. Great works.
great..great great.................!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!