Alka Seltzer: Mafia

Advertising Agency: CLM BBDO, Paris, France
Creative Directors: Gilles Fichteberg, Jean-François Sacco
Art Director / Illustrator: Paul Kreitmann
Copywriter: Alexis Benoit
Other credits: Edouard Perarnaud, Martin Darfeuille, Sylvie Etchemaite
3D: PH-Print

18 comments

Guest commenter's picture
Guest commenter

This campaign has all the things you'd expect to see in a Cannes winner. So congrats to the team on that level.

But I bet real people wouldn't understand it and it wouldn't actually sell the product.

Patrick Mchugh Advertising Photographer's picture
Patrick Mchugh ...

Very strong, I agree with the comments here.

cw's picture
cw
26 pencils

great!

philippe rachel's picture
philippe rachel

Vraiment chouette, ça faisait un moment que je n'avais pas ri devant une pub. Le traité est vraiment bien. Félicitation

ackattak's picture
ackattak
396 pencils

Great art.
The executions are cute and they make me smile, even though I don't really know how they relate to the product.

lissa_r's picture
lissa_r
7 pencils

he ate the recording machine, relieved the discomfort with the product.

Ad_Man's picture
Ad_Man
828 pencils

yo no sé, esto huele a león.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest commenter's picture
Guest commenter

great campaign

Roger Daly's picture
Roger Daly
359 pencils

I just got a bit prouder of our industry.

Guest commenter's picture
Guest commenter

highlights a problem an offers no solution.

these aren't ads for people. it's ads for shows.

that said fucking love em.

CGilb09's picture
CGilb09
572 pencils

Cannes worthy? Isn't the point of advertising to sell to consumers, not dazzle them with clever ideas that are confusing? I had to sit and ponder these a while to even understand them. For someone that's not really familiar with the product, it makes no sense.

Tweet tweet: @ThisAbility

amir a. taj's picture
amir a. taj

wisely executed ...well done

Pmchugh Advertising Photographer's picture
Pmchugh Adverti...

It is a great series.

Guest commenter's picture
Guest commenter

finally a campaign that gives this stupid plattform a purpose

Guest's picture
Guest

strong. but i have to agree that this ad wont sell a thing..

Guest's picture
Guest

If not Grand Prix, at least Gold lion here.

Absolutely amazing.

Guest's picture
Guest

It reminds me the movies GODFATHER, GOOD FELLAS . Loving it. Great works.

Ibrahim1250's picture
Ibrahim1250
12 pencils

great..great great.................!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

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