Break up

May 2016
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Also From This Campaign (2 items)


English translation: Raquel Lopez.

Honey, we need to talk. Something has changed. I don't see you the same way... I'm sorry, this is over.
Get over heavy digestions.

Advertising School: Zink! Project, Valencia, Spain
Idea: Beatriz Arias, Guillermo Frank Cotanda
Art Director / Copywriter / Illustrator: Guillermo Frank Cotanda

Comments (7)

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CuriousPencil's picture
4225 Activity Scores

@ GuillermoFrank, I *understand* what it's trying to say. It's just that I don't believe it. Alka-Seltzer is marketed as an antacid and pain reliever for acid indigestion, upset stomach, body aches, headaches and heartburn. This campaign seems to want to add 'heartache' and 'failed relationships' to the list of things it can cure. Call me old fashioned, but I like to see at least some semblance of responsibility in an ad for a pharmaceutical.


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