Alka Seltzer: Break up

Honey, we need to talk. Something has changed. I don't see you the same way... I'm sorry, this is over.
Get over heavy digestions.

Advertising School: Zink! Project, Valencia, Spain
Idea: Beatriz Arias, Guillermo Frank Cotanda
Art Director / Copywriter / Illustrator: Guillermo Frank Cotanda
English translation: Raquel Lopez.
Published: May, 2010

7 comments

Guest's picture
Guest

that's one horrible illustration, they should show this to the students

Guest's picture
Guest

I agree, but the idea is great

akshaysrikar's picture
akshaysrikar
420 pencils

what is this ...... a digestion pill or a headache pill or a ecstasy pill ??

CuriousPencil's picture
CuriousPencil
4227 pencils

I actually like the illustration. It's the ticker-tapeworm I'm not fond of, or the suggestion the product's some kind of panacea for everything that makes your guts gurgle. Luckily it's an ad school, not a real campaign. Just hope this was a direct submission from students and wasn't approved by a teacher.

Guest's picture
Guest

Easy to explain... bad news affect your ache too, you get nervious and it's normal to have heavy digestions...

Everyone who saw this prints before being at AotW did understand the meaning.

GuillermoFrank's picture
GuillermoFrank
18 pencils

Easy to explain... bad news affect your ache too, you get nervious and it's normal to have heavy digestions...

Everyone who saw this prints before being at AotW did understand the meaning.

CuriousPencil's picture
CuriousPencil
4227 pencils

@ GuillermoFrank, I *understand* what it's trying to say. It's just that I don't believe it. Alka-Seltzer is marketed as an antacid and pain reliever for acid indigestion, upset stomach, body aches, headaches and heartburn. This campaign seems to want to add 'heartache' and 'failed relationships' to the list of things it can cure. Call me old fashioned, but I like to see at least some semblance of responsibility in an ad for a pharmaceutical.

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