Alka Seltzer: Beware of the evil food, Bacon

Beware of the evil food. Alka Seltzer

Advertising Agency: Almapbbdo, Sao Paulo, Brazil
Creative Director: Luiz Sanches
Art Directors: Denis Peralta, Guilherme Sakosigue
Copywriter: Andre Kassu
Illustrator: Marco Furtado
Published: March 2010

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17 comments

Dadaism's picture
Dadaism
161 pencils

Funny!!

Adaddicted's picture
Adaddicted
3435 pencils

Really crazy thought and funny execution!

withalltherespects

deep_tracy's picture
deep_tracy
588 pencils

Funny. But I'm not sure about 'BEWARE'. It doesn't tie up the whole thing to the product. Maybe something like: When food gets evil.

Emanresu's picture
Emanresu
2150 pencils

I love the post-production and think that the concept is good, yet I agree with what you had said. I think the wording should be arranged in a way to suggest that the reader should retaliate against "evil food". Telling me to beware of these high-fat foods that will leave me with an upset stomach will probably encourage me to simply avoid them rather than to eat them, receive symptoms of an upset stomach, and then use alka-seltzer.

Tomzwarts's picture
Tomzwarts
42 pencils

Food is always evil if you drop it there where you don't want it like your clothes.....

bobby666's picture
bobby666
1460 pencils

hilarious and that's it.

xcreativity's picture
xcreativity
2374 pencils

dont think its funny, but that's just my opinion

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Corbeen's picture
Corbeen
1070 pencils

opinion is like butt, everybody has it.

netei's picture
netei
215 pencils

3 ideas in one:
food that becomes evil (1) why? because digestion blah...
with/and tabasco(2) oh its not the bacon, now its the tabasco...
alka seltzer (3) ah ok, i thought the bacon becomes evil because of the tabasco... this ad is for alka seltzer!!! :))) aaaah now i get it...

if the idea would just be evil-food... thats easier, so much to understand :)

uhuhuhuh!

beautiful execution, nice tone.

Reality Check's picture
Reality Check
1790 pencils

It's deliciously warped, deceptively clever and undeniably fun. Isn't that enough?

Joe 47's picture
Joe 47
9 pencils

Wowwwww brilhant!!!.......

bknowlden's picture
bknowlden
3647 pencils

So that food is supposed to make my eyes hurt? Looks great, message is off. The should be attacking your stomach.

thedesignaddict's picture
thedesignaddict
5329 pencils

It's funny, but the benefit is not implicit.

Nicely executed though.

J.D.'s picture
J.D.
11 pencils

nice one

sintra's picture
sintra
699 pencils

agreed nice execution but message is not clear

brandingworthspreading's picture
brandingworthsp...
648 pencils

jajajaja

Sana Ahmed's picture
Sana Ahmed
20 pencils

nice

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