Alka Seltzer: Beware of the evil food, Bacon

Beware of the evil food. Alka Seltzer

Advertising Agency: Almapbbdo, Sao Paulo, Brazil
Creative Director: Luiz Sanches
Art Directors: Denis Peralta, Guilherme Sakosigue
Copywriter: Andre Kassu
Illustrator: Marco Furtado
Published: March 2010


Dadaism's picture
161 pencils


Adaddicted's picture
3435 pencils

Really crazy thought and funny execution!


deep_tracy's picture
588 pencils

Funny. But I'm not sure about 'BEWARE'. It doesn't tie up the whole thing to the product. Maybe something like: When food gets evil.

Emanresu's picture
2150 pencils

I love the post-production and think that the concept is good, yet I agree with what you had said. I think the wording should be arranged in a way to suggest that the reader should retaliate against "evil food". Telling me to beware of these high-fat foods that will leave me with an upset stomach will probably encourage me to simply avoid them rather than to eat them, receive symptoms of an upset stomach, and then use alka-seltzer.

Tomzwarts's picture
42 pencils

Food is always evil if you drop it there where you don't want it like your clothes.....

bobby666's picture
1460 pencils

hilarious and that's it.

xcreativity's picture
2374 pencils

dont think its funny, but that's just my opinion

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

Corbeen's picture
1095 pencils

opinion is like butt, everybody has it.

netei's picture
215 pencils

3 ideas in one:
food that becomes evil (1) why? because digestion blah...
with/and tabasco(2) oh its not the bacon, now its the tabasco...
alka seltzer (3) ah ok, i thought the bacon becomes evil because of the tabasco... this ad is for alka seltzer!!! :))) aaaah now i get it...

if the idea would just be evil-food... thats easier, so much to understand :)


beautiful execution, nice tone.

Reality Check's picture
Reality Check
1894 pencils

It's deliciously warped, deceptively clever and undeniably fun. Isn't that enough?

Joe 47's picture
Joe 47
9 pencils

Wowwwww brilhant!!!.......

bknowlden's picture
3647 pencils

So that food is supposed to make my eyes hurt? Looks great, message is off. The should be attacking your stomach.

thedesignaddict's picture
5415 pencils

It's funny, but the benefit is not implicit.

Nicely executed though.

J.D.'s picture
11 pencils

nice one

sintra's picture
699 pencils

agreed nice execution but message is not clear

brandingworthspreading's picture
648 pencils


Sana Ahmed's picture
Sana Ahmed
20 pencils


Log in or register to post comments