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Agency: 
Published/Aired: 
November 2010
Description: 

New collection out now
Alis

Advertising Agency: DDB, Copenhagen, Denmark
Creative Director: Jesper Schmidt
Art Director / Copywriter: Mikkel Møller
Photographer: Morten Bengtsson / JSB Photography
Photo editing: Christian Wang / Werkstette

Comments (13)

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Highest Rated

Cheerriiee's picture
Cheerriiee
Activity Score 952

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Guest's picture
Guest

DONE the same idea ARIEL (ARGENTINA) !

Cheerriiee's picture
Cheerriiee
Activity Score 952

Actually its very similar, new clothes on mannequins.. I like Ariel's better.
Thanks for the references :)

Guest's picture
Guest

Man ! try to look beyond the execution, the idea is way better and the approach is the same. Every single idea has been done and done again...except by you

Guest's picture
Guest

I think Ivan has a point..

Guest's picture
Guest

fresh

shortafella's picture
shortafella
Activity Score 1063

ah and I thought it's original. unfortunately it's the same thing...

Dot's picture
Dot
Activity Score 90

no it's not. The dolls symbolize a new collection of clothes. In the ariel ad the dolls symbolize 'people who feel fresh'

in fact, this idea is even better.

Jack Mancer - when he said he was going to collect pencils, they thought he meant One show awards. He didn't.

Guest's picture
Guest

It looks very similar to me.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

If we're comparing ideas, both are stale because they make dummies out of consumers, but this one is worse, because at least the dummies involved look *involved* in the Ariel version. These ones look *thrown*. Or, given the art direction in this iteration and the label to the top-right, *hung*.

New or old, it's still a shit idea.

Cheerriiee's picture
Cheerriiee
Activity Score 952

Right there with you!

TiltedChairCreative's picture
TiltedChairCreative
Activity Score 513

Don't get it.

Cheerriiee's picture
Cheerriiee
Activity Score 952

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