New collection out now
Alis
Advertising Agency: DDB, Copenhagen, Denmark
Creative Director: Jesper Schmidt
Art Director / Copywriter: Mikkel Møller
Photographer: Morten Bengtsson / JSB Photography
Photo editing: Christian Wang / Werkstette
Published: November 2010
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13 Comments
DONE the same idea ARIEL (ARGENTINA) !
Yes, but it's a different idea:
http://adsoftheworld.com/media/print/procter_gamble_ariel_tennis
http://adsoftheworld.com/media/print/procter_gamble_ariel_cheff
http://adsoftheworld.com/media/print/procter_gamble_ariel_house
Actually its very similar, new clothes on mannequins.. I like Ariel's better.
Thanks for the references :)
Man ! try to look beyond the execution, the idea is way better and the approach is the same. Every single idea has been done and done again...except by you
I think Ivan has a point..
fresh
ah and I thought it's original. unfortunately it's the same thing...
hopa, scuze
no it's not. The dolls symbolize a new collection of clothes. In the ariel ad the dolls symbolize 'people who feel fresh'
in fact, this idea is even better.
Jack Mancer - when he said he was going to collect pencils, they thought he meant One show awards. He didn't.
It looks very similar to me.
If we're comparing ideas, both are stale because they make dummies out of consumers, but this one is worse, because at least the dummies involved look *involved* in the Ariel version. These ones look *thrown*. Or, given the art direction in this iteration and the label to the top-right, *hung*.
New or old, it's still a shit idea.
Right there with you!
Don't get it.
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