Alibi: Abattoir

Mary had a little lamb. Then I took it to the abattoir.
Seriously hard liquor.

Advertising Agency: JayGrey, Australia
Creative Director: Jay Furby
Art Directors: Jay Furby, Dave Heytman, Tommy Cehak
Copywriters: Jay Furby, Gavin Chimes
Photographer: Sean Izzard / The Pool
Retoucher: Steve York / Cream
Typographers: Dave Heytman, Tommy Cehak
Account Manager: Will Frew

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michele123's picture
414 pencils

I like the models of this campaign !

wave's picture
312 pencils

Seriously? no!

sacrilegend's picture
1859 pencils

I'll probably be in the minority here, but damned if I don't love these.

There's a human insight here which is too often neglected, a prospect I've only seen championed (well, in any case) by Sailor Jerry rum -- and that's sometimes, drinking is a challenge. Especially for younger demographics (early twenties). You want to drink the harshest (yet still delicious) liquors, and you want to drink a lot of it. You want to make mistakes.

On those grounds, I can only say that this is a really unique, inspired campaign.

Milan Solanki's picture
Milan Solanki
986 pencils

this is good, but way too perspective. This implies to attract only those people who are severely troubled with their life. they could be one of the targets but they are not the only target considering even seriously hard liquor

certaintly's picture
4060 pencils

should be "mary had a little lamb. UNTIL i took her to the abattoir"

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