Alfa Romeo: Stay Alive, 5

Stay Alive.
3000cm3, 250hp engine, 0 to 100 in 6.3 seconds.
Alfa 147

Advertising Agency: 1861 United, Milan, Italy
Art Director: Federico Pepe
Copywriter: Stefania Siani
Creative Directors: Roberto Battaglia, Pino Rozzi
Photographer: Pierpaolo Ferrari

May, 2007


Bye's picture
1464 pencils

What, riding that alfa equals doing the above? Why the weird platform, why the nonsensical vague copy, why would I spend 40.000 on that alfa?!

Bundy Agency's picture
Bundy Agency
597 pencils

have you ever been bored, have you ever done anything to feel alive.
id pay 40,000 to feel like i had a mouse down my pants everyday.

good art

Bye's picture
1464 pencils

Then why does the line say 'Stay alive', and not as you mention 'Feel alive'. This doesn't work, if only for that stupid line.

Bundy Agency's picture
Bundy Agency
597 pencils

only guessing here but id say "stay alive" means if your driving this alfa you wont need to resort to this sort of canoodeling for fun
as aposed to the average hyundai where you feel like doing this everyday

Bye's picture
1464 pencils

But just who in the fuck would do this for fun, I guess these weren't made for me and my humorbone.

furiber's picture
2 pencils

not me, but some friends of mine probably. i would like to either feel or stay alive, every day on a 250hp alfa, doe yes would be better feel.

mikelite's picture
1031 pencils

no way this is for a car. gimme an f'in break

azael's picture
73 pencils

No creo que sea el camino para un Alfa Romeo, la idea es simpática y nada más. **

kre8's picture
989 pencils

in other news: lsd rife in italian ad community...

otto54's picture
381 pencils

This is very booooooring campaign fo a car.
Yaw Yaw...

joelapompe's picture
3820 pencils

sounds like MTV Jackass to me... put in an contemporary art style. Trying hard to be original but quite boring after all...

buy by bye's picture
buy by bye
544 pencils

am i deluded or is he kinda hot?..

nice ad

ellehcimeo's picture
3516 pencils

Hot, maybe. Weird, definetly. I'd steer clear of this guy, a mouse in the pants is not hot.

Longcopylover's picture
21 pencils

What a cheap FAKE is this!? Alfa Romeo would never let done sth like that. And the car's specs ar even wrong: The Alfa 147 GTA version hast got a 3.2 litre engine, not a 3.0 litre. I have to know it, 'cause I do real car advertising. And this kind of fakes make me feel bad about taking my job a bit serious. So stop it, you LOSERS!

kre8's picture
989 pencils

as you can see above, this ad is for the 147, which has a 3 litre engine.
as it turns out, your facts were a little wrong. a little, shall we say... off centre.
best you stick to longcopy, you're obviously a sucker for details.

Longcopylover's picture
21 pencils

Oh come on! There's no 147 with 3 litre engine. It just doesn't exist. It never did and it never will. The specs (250 hp, 0-100 in 6.3s) are the ones of the GTA (which has a 3.2 litre engine. I hate repeating myself!) My fact is, that it's a stupid FAKE.
So suck your own details and don't criticise other's comments if you don't really know it better... it ruins your adcredibility.

kre8's picture
989 pencils

its fun watching peoples insecurities run amok in a public forum.

erhanali's picture
368 pencils

Simply bad. It doesnt make me feel to learn more about car.

"Everyday is one short life"

Besha's picture
295 pencils

Donde esta el producto? Hello? Especialmente para anuncios de carros, considero que es vital mostrar el carro.
Y la idea no tiene nada de especial.

Maui's picture
58 pencils

y le pones el precio también? y además las características técnicas, no me gusta mucho la idea pero nada que ver tu comentario (a lo mejor eres cliente) :)

Besha's picture
295 pencils

Nop no soy cliente, pero el alfa no es un carro muy conocido y creo que se debe mostrar el carro, si la idea es lo suficiente buena para intrigarme a buscar mas informacion entonces justifico el no mostrar el producto.

Toro's picture
1046 pencils

This ad goes for any brand that thinks it makes your life more interesting, isn't it?

fluffy's picture
236 pencils

How big is the apparent target market of blokes who put domesticated rodents down their pants for thrills?

psy's picture
47 pencils

i had never comment at any ad on this site, but this is really ridiculous and extremely stupid, and tottally unrelevant

Torenaga's picture
140 pencils

You don't like this campaign only becauce is italian...this is a great work, you've to recognize it!!!!

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