Alfa Romeo Q-Tronic: Mummy

Alfa Romeo Q-Tronic: Mummy
Average: 4 (14 votes)

Discover a more modern kind of driving.
Automatic gearshift Q-Tronic. The vanguard of technology is on board of Alfa 159.

Advertising Agency: Y&R/Team Alfa, Italy
Chief Creative Directors: Aldo Cernuto, Roberto Pizzigoni
Creative Director: Marco Cremona
Copywriter: Sergio Montella
Art Director: Alberto Berton
Account Supervisor: Matteo Sarzana
Account Executive: Giovanni Zezza
Photographer: Carlo Paggiarino
Published: September 2007

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8 comments

andrej dwin's picture
947 pencils
andrej dwinMonday, October 8, 2007 - 04:15

the idea of itself isn't bad, but there's something distracting about the execution.

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ilovegreatads's picture
312 pencils
ilovegreatadsMonday, October 8, 2007 - 05:17

absolutely. the problem is that the line and visual go off in opposite directions.

kgeiger's picture
6767 pencils
kgeigerMonday, October 8, 2007 - 12:01

I agree completely. But maybe it's just the translation... Or some kind of cultural thing.

Rog's picture
6108 pencils
RogMonday, October 8, 2007 - 20:48

I'm with this column. wtf

>>>> That's not an ad. THIS is an ad.

JAGGY's picture
1382 pencils
JAGGYMonday, October 8, 2007 - 05:49

layout and art makes you feel sick

Jaggy, MICA Ahmedabad

Rajib's picture
371 pencils
RajibMonday, October 8, 2007 - 06:44

Jaggy is right.

....Method in Madness....

Guest's picture
GuestMonday, October 8, 2007 - 08:35

leprous gear

Peter66's picture
703 pencils
Peter66Wednesday, October 10, 2007 - 05:37

....eigthies...